D
2015
Advertising Spots and Influence of Emotion on their Memorization
TICHÝ, Jaromír; Pavel ROSENLACHER and Petra HOSPODKOVÁ
Basic information
Original name
Advertising Spots and Influence of Emotion on their Memorization
Edition
London, Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015
Publisher
Sciemcee Publishing
Other information
Type of outcome
Proceedings paper
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University of Finance and Administration
Tags
International impact, Reviewed
Links
IGA7770, research and development project.
Displayed: 15/7/2025 23:58