SMOLOVÁ, Helena, Aleš KREJČÍ, Břetislav STROMKO and Jiří BOHÁČEK. Marketingová komunikace (Marketing communication). 1st ed. Praha: Vysoká škola ekonomie a managementu, 2016, 222 pp. ISBN 978-80-87839-66-9.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Marketingová komunikace
Name in Czech Marketingová komunikace
Name (in English) Marketing communication
Authors SMOLOVÁ, Helena, Aleš KREJČÍ, Břetislav STROMKO and Jiří BOHÁČEK.
Edition 1. vyd. Praha, 222 pp. 2016.
Publisher Vysoká škola ekonomie a managementu
Other information
Original language Czech
Type of outcome Survey and educational texts
Field of Study 50900 5.9 Other social sciences
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL URL
Organization unit University of Finance and Administration
ISBN 978-80-87839-66-9
Keywords (in Czech) marketingová komunikace
Keywords in English marketing communication
Tags AR 2016-2017, marketingová komunikace, podpora prodeje, public relations, přímý marketing, ucebnice_skripta, veletrhy
Tags Reviewed
Changed by Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 4/11/2021 13:21.
Abstract
Skripta VŠEM Praha
PrintDisplayed: 27/6/2024 18:55