e
2016
Marketingová komunikace
SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK
Basic information
Original name
Marketingová komunikace
Name in Czech
Marketingová komunikace
Name (in English)
Marketing communication
Authors
SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK
Edition
1. vyd. Praha, 222 pp. 2016
Publisher
Vysoká škola ekonomie a managementu
Other information
Type of outcome
Survey and educational texts
Field of Study
50900 5.9 Other social sciences
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University of Finance and Administration
Keywords (in Czech)
marketingová komunikace
Keywords in English
marketing communication
In the original language
Skripta VŠEM Praha
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