e
2016
Marketingová komunikace
SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK
Basic information
Original name
Marketingová komunikace
Name in Czech
Marketingová komunikace
Name (in English)
Marketing communication
Authors
SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK
Edition
1. vyd. Praha, 222 pp. 2016
Publisher
Vysoká škola ekonomie a managementu
Other information
Type of outcome
Survey and educational texts
Field of Study
50900 5.9 Other social sciences
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Marked to be transferred to RIV
No
Organization unit
University of Finance and Administration
Keywords (in Czech)
marketingová komunikace
Keywords in English
marketing communication
In the original language
Skripta VŠEM Praha
Displayed: 7/3/2026 16:10