ROUBAL, Ondřej. Fast-Time Digital Age and Lifestyle Changes. In Jozef Matúš, Dana Petranová (eds.). Marketing Identity -Digital Life II. Trnava: Fakulta masmediálnej komunikácie - Univerzita sv. Cyrila a Metoda v Trnavě. p. 206 -220. ISBN 978-80-8105-780-9. 2015.
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Basic information
Original name Fast-Time Digital Age and Lifestyle Changes
Authors ROUBAL, Ondřej (203 Czech Republic, guarantor, belonging to the institution).
Edition Trnava, Marketing Identity -Digital Life II. p. 206 -220, 15 pp. 2015.
Publisher Fakulta masmediálnej komunikácie - Univerzita sv. Cyrila a Metoda v Trnavě
Other information
Original language English
Type of outcome Proceedings paper
Field of Study Literature, mass media, audio-visual activities
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/26138077:_____/15:#0000891
Organization unit Institute VSFS
ISBN 978-80-8105-780-9
ISSN 1339-5726
Keywords in English Digital age; information and communication technology; multitasking; lifestyle
Tags AR 2015-2016, RIV_ne, SCOPUS, WOS, xD1
Tags International impact, Reviewed
Links GA13-23870S, research and development project.
Changed by Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 27/3/2017 16:00.
Abstract
The article aims at providing insight on certain social and psychological aspects of lifestyle changes in the environment of expanding information and communication technologies across the life of late modern society. We will have a closer look at the media multitasking phenomenon, which entails a merger of work and entertainment, as initially separate activities with a clearly defined border. We will try to suggest that multitasking as part of digital literacy represents the ability of humans to quickly enter into series of communication acts, capture various information flows and multiply medial inputs, while reducing the ability of digital network actors to analyse information, distinguish the degree of its relevance and critically assess information in the context of additional circumstances.
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