Podrobný výpis o publikaci

The purpose of this article is to provide insight into perception of crafts’ attractiveness in business environment of the Czech Republic as the dynamics of craft trades (self-employed) has been steadily falling down in last years. The article partly extends the previous research on willingness of young people to start own business rather than seeking for perceived comfort of employment. The main research areas focused on how prestigious and attractive the crafts are perceived, which particular crafts are currently evaluated the best, and we investigated whether or not there is a vision of future own entrepreneurship path in the craft branches. Dominant research method was questionnaire in the panel of selected 500 respondents. Major findings show that the genuine craft career as a first choice is opted only in approximately 20% of all respondents. The most attractive crafts in all the evaluated factors are connected with electrician branches. Crafts generally are not perceived very prestigious but most of the respondents believe that prestige will grow in the near future. The article provides insight into possible implications in the area of social perception of craft. One of the reasons is that crafts and generally entrepreneurship largely influence the social cohesion and regional sustainability in any country.