Detailed Information on Publication Record
2016
Marketing based on optimalization of consumer decsion
WAWROSZ, Petr and Jiří MIHOLABasic information
Original name
Marketing based on optimalization of consumer decsion
Authors
WAWROSZ, Petr (203 Czech Republic, belonging to the institution) and Jiří MIHOLA (203 Czech Republic, belonging to the institution)
Edition
Olomouc, Knowledge for Market Use 2016: Our interconnected and Divided World, p. 588-592, 6 pp. 2016
Publisher
Societas Scientiarum Olomucensis II
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/04274644:_____/16:#0000146
Organization unit
University of Finance and Administration
ISBN
978-80-87533-14-7
Keywords in English
marketing; consumption optimization; productive aspects of consumption; rational behaviour
Tags
Tags
Reviewed
Změněno: 29/3/2017 11:39, Ing. Dominika Moravcová
Abstract
V originále
The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.