D
2016
Marketing based on optimalization of consumer decsion
WAWROSZ, Petr a Jiří MIHOLA
Základní údaje
Originální název
Marketing based on optimalization of consumer decsion
Autoři
WAWROSZ, Petr (203 Česká republika, domácí) a Jiří MIHOLA (203 Česká republika, domácí)
Vydání
Olomouc, Knowledge for Market Use 2016: Our interconnected and Divided World, od s. 588-592, 6 s. 2016
Nakladatel
Societas Scientiarum Olomucensis II
Další údaje
Typ výsledku
Stať ve sborníku
Obor
50200 5.2 Economics and Business
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Kód RIV
RIV/04274644:_____/16:#0000146
Organizační jednotka
Vysoká škola finanční a správní
Klíčová slova anglicky
marketing; consumption optimization; productive aspects of consumption; rational behaviour
V originále
The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.
Zobrazeno: 30. 10. 2024 04:57