D 2017

HOW TO EVALUATE INTENSITY OF A FIRM´S DEVELOPMENT

WAWROSZ, Petr

Basic information

Original name

HOW TO EVALUATE INTENSITY OF A FIRM´S DEVELOPMENT

Name in Czech

Jak lze hodnotit intenzita firemního vývoje

Authors

Edition

Zlín, FINANCE AND PERFORMANCE OF FIRMS IN SCIENCE,EDUCATION AND PRACTICE, p. 1167-1178, 12 pp. 2017

Publisher

Univerzita Tomáše Bati

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

University of Finance and Administration

ISBN

978-80-7454-653-2

UT WoS

000471174000092

Keywords (in Czech)

firemní produktivita, efektivnost, procesní a organizační inovace, intenzita, extenzita

Keywords in English

Company productivity; efficiency; process and organizational innovation; intensity; extensity
Změněno: 26/7/2022 13:06, Mgr. Jitka Štruncová

Abstract

V originále

The paper suggests a method for evaluating process and organizational innovation which does not require a great amount of input information—only data about company costs and revenues, which are, at least for the management of a company, easily accessible. The outputs of the method are the values of the dynamic parameter of intensity and the dynamic parameter of extensity. The first one evaluates the share of change in intensive factors on a firm’s development, whereas the second one fulfils the same function for change in extensive factors. The parameters are able to describe all possible types of firm development, which are summarized in the paper. The proposed methodology is applied to Nike that is seen as an innovative company. Our analysis, however, shows that the development of most of Nike is based on extensive factors.

In Czech

Článek představuje metodu, která unožňuje zhodnotit, zda se firma vyvíjí intenzivně nebo extenzivně.