TICHÝ, Jaromír, Pavel ROSENLACHER and Lenka MARŠÁLKOVÁ. Neuromarketing Approach to Efficient Food Styling. AD ALTA: Journal of Interdisciplinary Research. Hradec Králové: Magnanimitas, 2017, vol. 7, No 1, p. 180-183, 191 pp. ISSN 1804-7890. |
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@article{6026, author = {Tichý, Jaromír and Rosenlacher, Pavel and Maršálková, Lenka}, article_location = {Hradec Králové}, article_number = {1}, keywords = {neuromarketing; effectiveness; eye tracking; marketing communication; food styling}, language = {eng}, issn = {1804-7890}, journal = {AD ALTA: Journal of Interdisciplinary Research}, title = {Neuromarketing Approach to Efficient Food Styling}, url = {http://www.magnanimitas.cz/07-01}, volume = {7}, year = {2017} }
TY - JOUR ID - 6026 AU - Tichý, Jaromír - Rosenlacher, Pavel - Maršálková, Lenka PY - 2017 TI - Neuromarketing Approach to Efficient Food Styling JF - AD ALTA: Journal of Interdisciplinary Research VL - 7 IS - 1 SP - 180-183 EP - 180-183 PB - Magnanimitas SN - 18047890 KW - neuromarketing KW - effectiveness KW - eye tracking KW - marketing communication KW - food styling UR - http://www.magnanimitas.cz/07-01 L2 - http://www.magnanimitas.cz/07-01 N2 - This study explores the use of neuromarketing eye-tracking methods in verifying the efficiency of food styling, which focuses on creating food photographs to appeal to consumers and to use them for marketing purposes. The aim of this study is to verify the effect of styling on the respondent using the Eye Tracking method. ER -
TICHÝ, Jaromír, Pavel ROSENLACHER and Lenka MARŠÁLKOVÁ. Neuromarketing Approach to Efficient Food Styling. \textit{AD ALTA: Journal of Interdisciplinary Research}. Hradec Králové: Magnanimitas, 2017, vol.~7, No~1, p.~180-183, 191 pp. ISSN~1804-7890.
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