Marketing Management

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2001

Marketing Management

KOTLER, P.

Basic information

Original name

Marketing Management

Authors

KOTLER, P.

Edition

Praha, 2001

Publisher

Grada Publishing

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Změněno: 31/10/2005 10:36, Ludmila Černochová

KOTLER, P. Marketing Management. Praha: Grada Publishing, 2001.

@book{620,
   author = {Kotler, P.},
   address = {Praha},
   location = {Praha},
   publisher = {Grada Publishing},
   title = {Marketing Management},
   year = {2001}
}

TY  - BOOK
ID  - 620
AU  - Kotler, P.
PY  - 2001
TI  - Marketing Management
PB  - Grada Publishing
CY  - Praha
ER  -

KOTLER, P. \textit{Marketing Management}. Praha: Grada Publishing, 2001.