Marketing Management

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Publications Přehled o publikaci

Přehled o publikaci

B 2001

Marketing Management

KOTLER, P.

Basic information

Original name

Marketing Management

Authors

KOTLER, P.

Edition

Praha, 2001

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Changed: 31/10/2005 10:36, Ludmila Černochová

KOTLER, P. Marketing Management. Praha: Grada Publishing, 2001.

@book{620,
   author = {Kotler, P.},
   address = {Praha},
   location = {Praha},
   publisher = {Grada Publishing},
   title = {Marketing Management},
   year = {2001}
}

TY  - BOOK
ID  - 620
AU  - Kotler, P.
PY  - 2001
TI  - Marketing Management
PB  - Grada Publishing
CY  - Praha
ER  -

KOTLER, P. \textit{Marketing Management}. Praha: Grada Publishing, 2001.