Detailed Information on Publication Record

According to the press typology, the town hall newspaper falls into the so called local or regional press. It has a long tradition (the regional newspaper dates back to the 18th century) and these days it is published by a number of town halls. However, town halls are not ready to act as publishers and thus, the press frequently copies (which is often costly) various lifestyle magazines, or regional newspaper, of which there is a surplus on the market. Thus, the necessary informative value of many town hall periodicals, that is to say, the service of town halls for their citizens in all areas of their life, disappears. In this article the town hall newspapaper is confronted with much faster and many times more attractive - from the informative point of view - new media that is the social network. Due to our life style speed and due to the fact that the classical town hall newspaper is published monthly or, in a better case, every two weeks, the newspaper cannot possibly provide any offensive and up-to-date informative service to its citizens. In the context of new media potential, and owing to the requirements to make municipalities and towns better informed, the given article outlines the possibilities of publishing the town hall newspaper more flexibly and effectively (eg. by publishing simple newsletters), or of informing citizens about activities and service of a town hall in a more „up-to-date“ way, as well as it outlines the possibilities of using modern electronic media. This specialized article is based on several-year analyses of town hall periodicals of various regional levels and it is compared with a number of specialized sources dealing with development of the 21st century media.