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@article{6716, author = {Valenčík, Radim and Červenka, Jan}, article_location = {Piraeus}, article_number = {1}, keywords = {Bargaining; cooperative games; game theory; bargaining problem; point of disagreement}, language = {eng}, issn = {1108-2976}, journal = {European Research Studies Journal}, title = {Negotiation in SMEs’ Environment Analysis with Game Theory Tools}, url = {https://www.ersj.eu/dmdocuments/2018_XXI_1_9.pdf}, volume = {XXI}, year = {2018} }
TY - JOUR ID - 6716 AU - Valenčík, Radim - Červenka, Jan PY - 2018 TI - Negotiation in SMEs’ Environment Analysis with Game Theory Tools JF - European Research Studies Journal VL - XXI IS - 1 SP - 104 - 114 EP - 104 - 114 PB - International Strategic Management Association SN - 11082976 KW - Bargaining KW - cooperative games KW - game theory KW - bargaining problem KW - point of disagreement UR - https://www.ersj.eu/dmdocuments/2018_XXI_1_9.pdf L2 - https://www.ersj.eu/dmdocuments/2018_XXI_1_9.pdf N2 - The article deals with the negotiation process from a game theory perspective. It demonstrates on a negotiation model based on Nash bargaining problem. The graphical form of the model helps to understand the way negotiations takes place and some aspects of it. The problem of subjective assessment of reality can be largely addressed by the negotiation process. Understanding the role of subjectivity in bargaining allows to improve your own bargaining skills and gain more in dividing the results achieved together. A proper set-up of the so called point of disagreement is the key to the advantage of good preparation. ER -
VALENČÍK, Radim and Jan ČERVENKA. Negotiation in SMEs’ Environment Analysis with Game Theory Tools. \textit{European Research Studies Journal}. Piraeus: International Strategic Management Association, 2018, XXI, No~1, p.~104 - 114. ISSN~1108-2976.
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