Family business can be said to be the world's oldest and most widespread form of business. There are three areas in it: family, business, and ownership. One of the determinants of family business is the effort of the founder, the owner to pass on the company to the next generation. In order for the company to "move" to the next generation, it is important for the company to have "good financial health and overall vitality." The research objective will be to evaluate the use of subsidies by family firms and to derive their potential impact on the marketing vitality of firms. Based on the results of the surveyed data, it can clearly not be said that the subsidies drawn would have an impact on the marketing vitality of the family firms, even though they show a better vitality of the companies receiving the subsidies. These findings will be essential for further qualitative research.