Podrobný výpis o publikaci

The article focuses on the extent of commercially oriented communications in the media and public space. The main findings of partial empirical surveys and qualified estimates that have attempted to answer a research question over the volume of advertising messages faced by an average consumer in a single day over the last ten years are presented in the text. As the issue of daily exposure to advertising communications is not solved in the domestic environment, the article presents the conclusions of the empirical probe conducted in 2017 among the students of the University of Finance and Administration. Survey results indicate the number of advertisements per day, their number according to the media, their time interval or the subjectively perceived relevance of advertising messages to consumers. The aim of the survey is to find out what volume of advertising messages a university student faces during the day.