J 2018

Number of advertisements per day and their relevance to consumers

TOMČÍK, Michal and Pavel ROSENLACHER

Basic information

Original name

Number of advertisements per day and their relevance to consumers

Authors

TOMČÍK, Michal (203 Czech Republic, guarantor, belonging to the institution) and Pavel ROSENLACHER (203 Czech Republic, belonging to the institution)

Edition

Acta Oeconomica Universitatis Selye, Komárno, J. Selye University, 2018, 1338-6581

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50802 Media and socio-cultural communication

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/04274644:_____/18:#0000401

Organization unit

University of Finance and Administration

Keywords (in Czech)

Médiatypy, reklamní sdělení, vhodnost reklamy, spotřebitel

Keywords in English

Media types; advertising message; relevance of advertising; consumer

Tags

AR 2018-2019, cervenec_2019_o, RIV_2019, xJ4

Tags

International impact, Reviewed
Změněno: 16/5/2019 12:07, Bc. Jan Peterec

Abstract

ORIG CZ

V originále

The article focuses on the extent of commercially oriented communications in the media and public space. The main findings of partial empirical surveys and qualified estimates that have attempted to answer a research question over the volume of advertising messages faced by an average consumer in a single day over the last ten years are presented in the text. As the issue of daily exposure to advertising communications is not solved in the domestic environment, the article presents the conclusions of the empirical probe conducted in 2017 among the students of the University of Finance and Administration. Survey results indicate the number of advertisements per day, their number according to the media, their time interval or the subjectively perceived relevance of advertising messages to consumers. The aim of the survey is to find out what volume of advertising messages a university student faces during the day.

In Czech

Článek se zaměřuje na rozsah komerčně orientovaných komunikací v médiích a ve veřejném prostoru.
Displayed: 24/12/2024 04:30