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@inbook{7408, author = {Pavlát, Vladislav and Knihová, Ladislava}, address = {Hershey, PA, USA}, booktitle = {Marketing Peace for Social Transformation and Global Prosperity (Advances in Public Policy and Administration)}, edition = {1.}, editor = {Alexandru-Mircea Nedelea a Mirilena-Oana Nedelea}, keywords = {Soft Power; Educational Strategies; Peace Promotion; Maintaining Peace}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Hershey, PA, USA}, isbn = {978-1-5225-7464-4}, pages = {1-21}, publisher = {IGI Global}, title = {Peace Marketing Opportunities and Prospects: The Case of the Czech Republic}, url = {https://books.google.cz/books?id=xZh9DwAAQBAJ&pg=PR3&lpg=PR3&dq=Marketing+Peace+for+Social+Transformation+and+Global+Prosperity+(Advances+in+Public+Policy+and+Administration)&source=bl&ots=KvSahwUl99&sig=ACfU3U2gIK1eAtTvxYbPdieANuViF_rMEw&hl=cs&sa=X&ved=}, year = {2018} }
TY - CHAP ID - 7408 AU - Pavlát, Vladislav - Knihová, Ladislava PY - 2018 TI - Peace Marketing Opportunities and Prospects: The Case of the Czech Republic VL - IGI global book series PB - IGI Global CY - Hershey, PA, USA SN - 9781522574644 KW - Soft Power KW - Educational Strategies KW - Peace Promotion KW - Maintaining Peace UR - https://books.google.cz/books?id=xZh9DwAAQBAJ&pg=PR3&lpg=PR3&dq=Marketing+Peace+for+Social+Transformation+and+Global+Prosperity+(Advances+in+Public+Policy+and+Administration)&source=bl&ots=KvSahwUl99&sig=ACfU3U2gIK1eAtTvxYbPdieANuViF_rMEw&hl=cs&sa=X&ved= L2 - https://books.google.cz/books?id=xZh9DwAAQBAJ&pg=PR3&lpg=PR3&dq=Marketing+Peace+for+Social+Transformation+and+Global+Prosperity+(Advances+in+Public+Policy+and+Administration)&source=bl&ots=KvSahwUl99&sig=ACfU3U2gIK1eAtTvxYbPdieANuViF_rMEw&hl=cs&sa=X&ved= N2 - The mission of the Chapter is to explore the role and opportunities of Peace Marketing in modern education enhanced by the application of Soft Power in the strategic documents and measures adopted by the Czech Government. The research objectives are the Soft Power strategy and Peace Education role exploration. The Chapter contains both the general characteristics of Soft Power strategies and their actual application by the Czech Government. Then, a Peace Marketing education analysis follows. As a research tool, a structural interview has been designed on the basis of a SWOT analysis' findings. Thanks to the use of qualitative methodology, the research proposal is aimed at getting a well-grounded picture of the situation in the Czech Republic. By proving the existence of a wide space for intelligent and smart Peace Marketing methods, the authors are capable of getting the issues refined. As a result, further research directions are suggested. ER -
PAVLÁT, Vladislav a Ladislava KNIHOVÁ. Peace Marketing Opportunities and Prospects: The Case of the Czech Republic. In Alexandru-Mircea Nedelea a Mirilena-Oana Nedelea. \textit{Marketing Peace for Social Transformation and Global Prosperity (Advances in Public Policy and Administration)}. 1. vyd. Hershey, PA, USA: IGI Global, 2018, s.~1-21. IGI global book series. ISBN~978-1-5225-7464-4.
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