The aim of the article is to bring new knowledge to the research of startups in the area of ICT. The author will look for the answer to the research question as to whether modeling behavior patterns can be found for startups in ICT-related businesses. The study of the startups behaviour is in the article based on an analysis of Czech SMEs with an emphasis on their first developmental phases of existence according to the organization's life cycle model. Using the ex post analysis of time series of turns, the author suggests four illustrative model situations. Research is placed in the wider context of the startup and its links to technological innovations.