J 2019

Factors impacting startup sustainability in the Czech Republic

PETRŮ, Naděžda, Miroslav PAVLÁK a Josef POLÁK

Základní údaje

Originální název

Factors impacting startup sustainability in the Czech Republic

Název česky

Faktory ovlivňující udržitelnost startupového podnikání

Autoři

PETRŮ, Naděžda (203 Česká republika, garant, domácí), Miroslav PAVLÁK (203 Česká republika, domácí) a Josef POLÁK

Vydání

Innovative Marketing, Sumy (Ukraine), LLC “Consulting Publishing Company “Business Perspectives” 2019, 1814-2427

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Ukrajina

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Kód RIV

RIV/04274644:_____/19:#0000494

Organizační jednotka

Vysoká škola finanční a správní

Klíčová slova česky

startup, podnikání, udržitelnost, marketing management, zákazník, Česká republika

Klíčová slova anglicky

startup; business; sustainability; marketing management; customer; Czech Republic

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 27. 4. 2020 08:30, Bc. Jan Peterec

Anotace

V originále

The startup ecosystem in the Czech Republic falls far below the level of the developed economies of its Western neighbours. The startup map of the Czech Republic shows 1717 continuously operating startups. And yet they have yet to receive priority attention in the academic realm. The primary goal of this article is to define the key factors of startup sustainability and to looks for dependencies between them. The secondary goal is to identify the weaknesses of the Czech startup environment. The scientific hypotheses formulated focus on demonstrating the dependencies of selected factors influencing the startup sustainability. These have been verified on the basis of evaluation of data obtained via primary qualitative and quantitative research. Its findings were compared with the data of secondary research and with the conclusions of the scientific studies of international authors. The data was processed using statistical apparat. Thanks to this research, the authors have identified in their conclusion factors of the remote, immediate, and interior environments that can influence startup sustainability. They demonstrate a correlation between the level of strategic management and the quality of internal communications processes, between the capacities of startup management to manage relationships with customers (CRM) and to drive communications strategy, including brand support. In real practice, however, nine out of ten startups do not succeed. The reason is that their design fails to understand and address the needs of customers and lacks marketing and managed sales.