The goal of the paper is to outline the application process of the corporate social responsibility (CSR) principles in professional football while focusing on detecting the current situation in this area in the Czech football environment. One aim of the paper is to reveal an attitude towards CSR based on an example of a particular club, FC Teplice, which belongs among the leaders in this area in the Czech Republic. The author combines the conclusions of secondary data analysis, content analysis of web pages and his own empirical survey based on a series of semistructured interviews. The paper further reveals significant differences in the level of CSR principles application in the management practices of clubs in the most important European league competitions (England, Germany) and in the Czech football league as well. The achieved findings can serve as a valuable reflection of the future direction of CSR initiatives in the Czech football environment.