Family firms are the largest source of jobs in the private sector, also because, thanks to their family character, they have a greater ability to overcome difficult periods. This group of entrepreneurs forms the service base in rural areas, it ensures stability of employment in the regions, it maintains traditions, original products, and is one of the pillars of social peace in regions. However, they have not been supported by the public sector so far. The aim of the paper is, based on a qualitative research output - generalised discussions of owners and successors of family firms - to propose steps of financial and non-financial support for the development of this type of enterprises in the Czech Republic.