In addition to insurance companies, pension funds, cooperative banks, investment companies, investment and share funds, and leasing companies, banks represent the most important segment of the financial sector with a stake of nearly 80% of total assets. The balance sum of the banking sector of the Czech Republic amounted to 5,476 billion CZK as of 1.3.2015. Innovative, low-cost players have become the latest trend on the banking market, presenting an alternative to traditional banking. They enforce a business mode of retail banking based on an internet platform. This paper defines and evaluates their activities compared to transnational companies in terms of business success and clients´ perception.