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@article{8337, author = {Cirklová, Jitka}, article_location = {Spain}, article_number = {1}, doi = {http://dx.doi.org/10.17502/m.rcs.v8i1.351}, keywords = {commodification of identity; consumer culture; marketing; mass aesthetic; portrait photography; commodification of heritage.}, language = {eng}, issn = {2340-8413}, journal = {methaodos.revista de ciencias sociales}, title = {Reaffirming Identity Through Images. The commodification of llusions in the Contemporary Presentation of Self}, url = {https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/viewFile/351/491}, volume = {8}, year = {2020} }
TY - JOUR ID - 8337 AU - Cirklová, Jitka PY - 2020 TI - Reaffirming Identity Through Images. The commodification of llusions in the Contemporary Presentation of Self JF - methaodos.revista de ciencias sociales VL - 8 IS - 1 SP - 103-110 EP - 103-110 PB - Universidad Rey Juan Carlos SN - 23408413 KW - commodification of identity KW - consumer culture KW - marketing KW - mass aesthetic KW - portrait photography KW - commodification of heritage. UR - https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/viewFile/351/491 L2 - https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/viewFile/351/491 N2 - In this paper, the construction of an ideal image of the self will be discussed within the theoretical framework of “Representation”. Drawing more on Hall’s concept of representation I would like to concentrate on the practices of “stereotyping”, drawing out the links between representation and stereotype that are closely connected with the production of mass culture, consumerism, institutions, and social media. Photos from galleries and museums and heritage locations taken and shared on social media can be understood as a commodified presentation of the tourist experience of an attractive location that has come into existence in order to narrate an ideal trip. After a picture is shared on social networks, the process of the commodification of an illusion starts - an illusion that was shared and presented as a personal authentic proof of the visit to the location and experiencing a unique moment. Often one particular image from a museum is massively reproduced and becomes a form of an ideal souvenir or a goal of travel. The connection of the centrality of the location captured in images, stereotyping, and identity is crucial in this research. The aim of this text is to understand the current trends of enhancing identity via creating and consuming images and portraits. It also aims to address the changing patterns and techniques of visual self-presentation, pointing out shared cultural values that are becoming certain global standards and institutionalized conventions of the personal and professional commercial photography. ER -
CIRKLOVÁ, Jitka. Reaffirming Identity Through Images. The commodification of llusions in the Contemporary Presentation of Self. \textit{methaodos.revista de ciencias sociales}. Spain: Universidad Rey Juan Carlos, 2020, roč.~8, č.~1, s.~103-110. ISSN~2340-8413. Dostupné z: https://dx.doi.org/10.17502/m.rcs.v8i1.351.
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