The aim of the survey was to find out by which sensory organ the most emotional reactions are evoked within the subjective evaluation of the product. The set goal was fulfilled by neuromarketing research with the help of several biomedical methods. This involved monitoring of brain activity using EEG, by which not only the emotional response was determined, but also the degree of attention that the respondent paid to the tested product. In addition to the EEG method, the respondents were monitored for skin surface temperature, cardiac activity – blood volume pulse (BVP) and galvanic skin resistance (GSR). The research also included a questionnaire survey, where respondents assessed using a numerical scale to what extent the tested product emotionally appealed to them. The neuromarketing data showed that the emotional reactions to the tested product were manifested by the visual and olfactory effects of the product. However, in the subsequent questionnaire evaluation after the end of data collection, the respondents perceived the tested product most emotionally through sight, smell and touch.