The issue of the Fourth Industrial Revolution and some of its attributes (digitalisation, artificial intelligence, continuous robotisation, etc.) should, according to the authors, be considered as a change comparable with the original Industrial Revolution. The article presents specific facts and the analysis thereof that prove that this does not only concern a further stage of the ongoing industrial revolution, but the birth of a new dominant sector that makes up a new productive services sector, i.e. services that contribute to the acquisition, preservation and utilisation of human capital. This sphere will act to fundamentally boost the innovation dynamics, and lead to a change in the character, of economic growth. Production in the productive services sector will be absorbed particularly by creative intergenerational teams that will become the basic form of human involvement in the production process. The perspectives and problems associated with the above-mentioned changes can be observed particularly in the field of the development of startups into the form of both vertically- and horizontally-connected creative intergenerational teams, the support of which is currently not sufficiently effective. The article identifies manifestations of the inertial thinking approach to this issue and subsequently presents the theoretical basis for overcoming the barriers that occur as a result of the inertial approach.