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@inproceedings{8702, author = {Tichý, Jaromír and Rosenlacher, Pavel and Slavíková, Barbora}, address = {Hradec Králové}, booktitle = {International Masaryk Conference for Ph.D. Students and Young Researchers 2020}, edition = {XI}, editor = {SCIEMCEE}, keywords = {design, logo, eye-tracking, graphics}, language = {eng}, location = {Hradec Králové}, isbn = {978-80-87952-33-7}, pages = {693-703}, publisher = {MAGNANIMITAS}, title = {Design Of Corporate Logo From The Perspective Of Eye Tracking Method}, year = {2020} }
TY - JOUR ID - 8702 AU - Tichý, Jaromír - Rosenlacher, Pavel - Slavíková, Barbora PY - 2020 TI - Design Of Corporate Logo From The Perspective Of Eye Tracking Method PB - MAGNANIMITAS CY - Hradec Králové SN - 9788087952337 KW - design, logo, eye-tracking, graphics N2 - This paper deals with the operation and efficiency of graphic processing of the company logo. The aim was to find out, using the eye-tracking method, which graphic elements have a positive or negative effect on the design of the company logo. 4 company logos of imaginary companies served as a basis for the survey, while the logos were created on the basis of certain graphic assumptions. The results show that in order to attract the attention of the eyes, it is appropriate to include a suitable graphic element representing the production of the brand. At the same time, the appropriate choice of colors and their mutual harmonization is key for the image and positive evaluation of the brand. ER -
TICHÝ, Jaromír, Pavel ROSENLACHER a Barbora SLAVÍKOVÁ. Design Of Corporate Logo From The Perspective Of Eye Tracking Method. In SCIEMCEE. \textit{International Masaryk Conference for Ph.D. Students and Young Researchers 2020}. XI. Hradec Králové: MAGNANIMITAS. s.~693-703, 10 s. ISBN~978-80-87952-33-7. 2020.
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