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@article{8709, author = {Rosenlacher, Pavel}, article_location = {Hradec Králové}, article_number = {2}, doi = {http://dx.doi.org/10.33543/1002}, keywords = {Eysenck typology; extroversion; introversion; marketing communication; students; study}, language = {cze}, issn = {1804-7890}, journal = {AD ALTA: Journal of interdisciplinary research}, title = {Degree of extroversion of university students of marketing communication}, url = {http://www.magnanimitas.cz/ADALTA/1002/PDF/1002.pdf}, volume = {10}, year = {2020} }
TY - JOUR ID - 8709 AU - Rosenlacher, Pavel PY - 2020 TI - Degree of extroversion of university students of marketing communication JF - AD ALTA: Journal of interdisciplinary research VL - 10 IS - 2 SP - 281-284 EP - 281-284 PB - Magnanimitas SN - 18047890 KW - Eysenck typology KW - extroversion KW - introversion KW - marketing communication KW - students KW - study UR - http://www.magnanimitas.cz/ADALTA/1002/PDF/1002.pdf N2 - Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies. ER -
ROSENLACHER, Pavel. Degree of extroversion of university students of marketing communication. \textit{AD ALTA: Journal of interdisciplinary research}. Hradec Králové: Magnanimitas, 2020, roč.~10, č.~2, s.~281-284. ISSN~1804-7890. Dostupné z: https://dx.doi.org/10.33543/1002.
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