ROSENLACHER, Pavel. Degree of extroversion of university students of marketing communication. AD ALTA: Journal of interdisciplinary research. Hradec Králové: Magnanimitas, vol. 10, No 2, p. 281-284. ISSN 1804-7890. doi:10.33543/1002. 2020.
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Basic information
Original name Degree of extroversion of university students of marketing communication
Name in Czech Stupeň extroverze vysokoškolských studentů marketingové komunikace
Name (in English) Degree of extroversion of university students of marketing communication
Authors ROSENLACHER, Pavel (203 Czech Republic, guarantor, belonging to the institution).
Edition AD ALTA: Journal of interdisciplinary research, Hradec Králové, Magnanimitas, 2020, 1804-7890.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50101 Psychology
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/04274644:_____/20:#0000685
Organization unit University of Finance and Administration
Doi http://dx.doi.org/10.33543/1002
UT WoS 000606326200045
Keywords (in Czech) Eysenckova typologie, extroverze, introverze, marketingová komunikace, studenti, studium
Keywords in English Eysenck typology; extroversion; introversion; marketing communication; students; study
Tags AR 2020-2021, odmeny_2021, RIV_2021, xJ3
Tags International impact, Reviewed
Changed by Changed by: Bc. Jan Peterec, učo 24999. Changed: 12/4/2021 09:12.
Abstract
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.
Abstract (in English)
Eysenck's personality typology is based on a factorial personality survey. Eysenck was of the opinion that personality can be adequately described by two dimensions, introversion-extroversion and neuroticism-stability, and later, on the basis of further studies, added a third dimension called psychoticism-normality. This article deals with Eysenck's typology of personality, and above all to the personality trait of extroversion - introversion, which is characterized by certain characteristics, assumptions and skills that can be used not only during studies but also at work. Eysenck's typology was studied by university students in marketing communication, which is expected to have a higher representation of extrovert types due to the specialization. The results of the research showed that 65.4 % of extroverts are represented in marketing communication students, which is a higher proportion than other studies.
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