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@inproceedings{8743, author = {Pavlák, Miroslav and Petrů, Naděžda}, address = {Prague}, booktitle = {Financial Markets 2019 – A Factor of European Competitiveness – proceeding from the 9th International Conference}, edition = {1.}, editor = {Arnošt Klesla, Vladislav Pavlát, Otakar Schlossberger}, keywords = {Start-up; competitiveness; innovation; competitive advantage; key success factors}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Prague}, isbn = {978-80-7408-198-9}, note = {dr. Pavlák nemá afiliaci k VŠFS}, pages = {123-135}, publisher = {Vysoká škola finanční a správní, a. s.}, title = {PROMOTION OF INNOVATION ACTIVITIES AT START-UPS: INNOVATION AS AN INSTRUMENT OF COMPETITIVENESS}, url = {https://www.vsfs.cz/prilohy/konference/financial_markets_2019.pdf}, year = {2020} }
TY - JOUR ID - 8743 AU - Pavlák, Miroslav - Petrů, Naděžda PY - 2020 TI - PROMOTION OF INNOVATION ACTIVITIES AT START-UPS: INNOVATION AS AN INSTRUMENT OF COMPETITIVENESS PB - Vysoká škola finanční a správní, a. s. CY - Prague SN - 9788074081989 N1 - dr. Pavlák nemá afiliaci k VŠFS KW - Start-up KW - competitiveness KW - innovation KW - competitive advantage KW - key success factors UR - https://www.vsfs.cz/prilohy/konference/financial_markets_2019.pdf N2 - Start-Up business is now a widespread form of starting a business, and is a way that is mostly preferred among younger entrepreneurs. In general, the lack of financial resources and the initial enthusiasm of the whole team over an innovative project is often a feature of this form of entrepreneurial activity. Companies in the current market face many challenges, such as the globalization of markets and technologies. The supply of products available to consumers is increasing, and therefore the competitive environment is changing. In order to continue to develop in such conditions, companies need to differentiate their offers from those of their direct competitors. Therefore, innovation plays a crucial role in creating competitive advantage. Each company has a certain form of competitive advantage; however, despite this fact, due to constant changes in the market, this advantage worsens, forcing companies to innovate and apply innovation models to preserve existing advantages or create new ones. The presented article analyzes the implementation process of innovation model within startups; and identifies key success factors of start-ups in a competitive environment. ER -
PAVLÁK, Miroslav and Naděžda PETRŮ. PROMOTION OF INNOVATION ACTIVITIES AT START-UPS: INNOVATION AS AN INSTRUMENT OF COMPETITIVENESS. Online. In Arnošt Klesla, Vladislav Pavlát, Otakar Schlossberger. \textit{Financial Markets 2019 – A Factor of European Competitiveness – proceeding from the 9th International Conference}. 1st ed. Prague: Vysoká škola finanční a správní, a. s., 2020, p.~123-135. ISBN~978-80-7408-198-9.
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