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@inproceedings{8751, author = {Hes, Aleš and Švecová, Martina}, address = {Trnava}, booktitle = {MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0"}, editor = {Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák}, keywords = {Communication; Cultural Custom; Higher Education; Interculturalism; Student; The Younger Generation}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Trnava}, isbn = {978-80-572-0107-6}, note = {konference v minulosti WoS, zkontrolovat před (ne)odesláním do RIV}, pages = {119-128}, publisher = {Faculty of Mass Media Communication - University of Ss. Cyril and Methodius in Trnava}, title = {DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION}, url = {https://fmk.sk/download/Marketing-Identity-2020-eng.pdf}, year = {2020} }
TY - JOUR ID - 8751 AU - Hes, Aleš - Švecová, Martina PY - 2020 TI - DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION PB - Faculty of Mass Media Communication - University of Ss. Cyril and Methodius in Trnava CY - Trnava SN - 9788057201076 N1 - konference v minulosti WoS, zkontrolovat před (ne)odesláním do RIV KW - Communication KW - Cultural Custom KW - Higher Education KW - Interculturalism KW - Student KW - The Younger Generation UR - https://fmk.sk/download/Marketing-Identity-2020-eng.pdf N2 - The concept of interculturality seeks a way of coexistence of different cultures and a way of communication between them. It is based on the assumption that the more intensive the intercultural contacts are, the more precise the mutual knowledge and the more likely the possibility of elimination of various conflicts. The paper deals with the determinants of intercultural tolerance in the environment of selected universities in the Czech Republic. It is based on the fact that foreign students are not frustrated with Czech cultural customs, because over 50% rate Czech culture close to their culture, 19% have identified the cultural and communication environment of Czech universities as similar, but 30% feel indifferent and different. This result represents a challenge for the Czech academic environment to improve communication relations with foreign students and not to close up to this problem, because communication is currently neutral between Czech and foreign students, without interest in another culture. Changes in communication within interculturality have also been recorded in the current period, influenced by the COVID 19 pandemic. ER -
HES, Aleš and Martina ŠVECOVÁ. DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION (DDETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION). In Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák. \textit{MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0''}. Trnava: Faculty of Mass Media Communication - University of Ss. Cyril and Methodius in Trnava. p.~119-128. ISBN~978-80-572-0107-6. 2020.
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