One of the tasks of advertising is to communicate with the public. Advertising style differs from other styles, it has a different mission and purpose. Through text and image, advertising tries to influence a certain target group, we can undoubtedly call this influence manipulation. The media are an integral part of its work. They help to realize the intention of advertising, provide a connection between the brand and the customer. The advertising influence is growing, especially due to globally developing markets. Competitive pressure is not only towards customers, but also towards the creators of advertising messages. The advertising style I mentioned is currently one of the fastest growing and changing styles ever. The demands of the target group are growing, as are the demands for a sophisticated advertising message.