The general mission of the National Award of the Czech Republic for quality in family business is to recognize quality in the area of managerial, economic-financial and administrative-psychological-legal activities, and subsequently to raise the profile of successful Czech family businesses. The benefit for the participants is through individual feedback to obtain the evaluation and recommendations of an independent jury for the development of their business in the future. Family businesses gain an objective view of the level of quality of their business and especially the award-winning ones should be a business model for other business entities. Through the outputs of the research report it is possible to support social awareness of the importance of this form of business, increase the prestige of family businesses in the eyes of the general public, appeal to attributes of values and business ethics, support the confidence of the next generation on their way to building competitive family businesses.