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The craft activity, which is presented in cooperation with cultural monuments and heritage, contributes significantly to the development of regions, enlightenment and education. An example is two short case studies from the Czech Republic and Hungary. The Czech chenille weaver maintains the tradition of production in a typical rural environment and offers visitors guided tours and demonstrations of production. His weaving mill in Hlinsko, Betlem, is the only place in Europe where chenille is traditionally produced according to a patent from 1890. In Hungary the traditional Matyó embroidery part of the national heritage. Matyó Musem perserve and exhibit the past of embroidery while the traditional entrepreneurs help to keep alive the art for the future. László Petrán and his family sell classic matyo products and preserve the matyo traditions. The aim of the article is to present the possibilities of using the cultural tangible and intangible heritage for the benefit of the public and region.