Your selection contains 5 outcomes. Edit selection.
Filter publications

    2018

    1. EEG study of the effect of virtual reality (EEG STUDY OF THE EFFECT OF VIRTUAL REALITY)
      ROSENLACHER, Pavel, Michal TOMČÍK and Matěj BRŮNA. EEG study of the effect of virtual reality (EEG STUDY OF THE EFFECT OF VIRTUAL REALITY). AD ALTA: Journal of Interdisciplinary Research. Hradec Králové: Magnanimitas, 2018, vol. 8, No 2, p. 216-218. ISSN 1804-7890. Available from: https://dx.doi.org/10.33543/0802216218.
      Name (in English): EEG STUDY OF THE EFFECT OF VIRTUAL REALITY
      RIV/04274644:_____/18:#0000404 Article in a journal. English. Czech Republic.
      Rosenlacher, Pavel (203 Czech Republic, guarantor, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution) -- Brůna, Matěj (203 Czech Republic, belonging to the institution)
      Keywords in English: neuromarketing; electroencephalography; virtual reality; spot advertising; marketing communication; efficiency
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 16/5/2019 12:04.
      More: https://is.vsfs.cz/publication/7232/en

    2017

    1. Neuromarketing v praxi
      ROSENLACHER, Pavel. Neuromarketing v praxi. In Rozpravy o českých médiích, FSV Karlova Univerzita. 2017.
      Czech. Czech Republic.
      Type of participation: requested lecture
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 31/3/2017 10:55.
      More: https://is.vsfs.cz/publication/5831/en

    2016

    1. Eye Tracking as Part of Applied Neuromarketing
      TICHÝ, Jaromír and Pavel ROSENLACHER. Eye Tracking as Part of Applied Neuromarketing. Online. In The 4 st International Global Virtual Conference - GV 2016. Žilina, Slovakia: Publishing Society, 2016, p. 27-30. ISBN 978-80-554-1197-2. Available from: https://dx.doi.org/10.18638/gv.2016.4.1.
      Psychology. English. Slovakia.
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 30/5/2016 14:22.
      More: https://is.vsfs.cz/publication/5240/en
    2. The Use of Computer Technology in Neuromarketing
      ROSENLACHER, Pavel and Jaromír TICHÝ. The Use of Computer Technology in Neuromarketing. Digital Economy World. Centrum informační společnosti, 2016, 2., No 2, p. 42-44. ISSN 2464-5303.
      URL

      Reviewed: yes
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 20/4/2016 12:30.
      More: https://is.vsfs.cz/publication/5143/en

    2015

    1. Aplikace neuromarketingového výzkumu
      ROSENLACHER, Pavel. Aplikace neuromarketingového výzkumu. In Forum Media. 2015.

      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 19/11/2015 20:12.
      More: https://is.vsfs.cz/publication/5020/en
Displayed: 15/7/2024 18:48