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ROSENLACHER, Pavel, Michal TOMČÍK and Matěj BRŮNA. EEG study of the effect of virtual reality (EEG STUDY OF THE EFFECT OF VIRTUAL REALITY). AD ALTA: Journal of Interdisciplinary Research. Hradec Králové: Magnanimitas, 2018, vol. 8, No 2, p. 216-218. ISSN 1804-7890. Available from: https://dx.doi.org/10.33543/0802216218.
Name (in English): EEG STUDY OF THE EFFECT OF VIRTUAL REALITY
RIV/04274644:_____/18:#0000404 Article in a journal. English. Czech Republic.
Rosenlacher, Pavel (203 Czech Republic, guarantor, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution) -- Brůna, Matěj (203 Czech Republic, belonging to the institution)
Keywords in English: neuromarketing; electroencephalography; virtual reality; spot advertising; marketing communication; efficiency
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 16/5/2019 12:04. -
TICHÝ, Jaromír, Pavel ROSENLACHER and Lenka MARŠÁLKOVÁ. Neuromarketing Approach to Efficient Food Styling. AD ALTA: Journal of Interdisciplinary Research. Hradec Králové: Magnanimitas, 2017, vol. 7, No 1, p. 180-183, 191 pp. ISSN 1804-7890.URL
Name in Czech: Neuromarketingový přístup k efektivní vzhledové úpravě potravin
Name (in English): Neuromarketing Approach to Efficient Food Styling
RIV/04274644:_____/17:#0000247 Article in a journal. Psychology. English. Czech Republic.
Tichý, Jaromír (203 Czech Republic, guarantor, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution) -- Maršálková, Lenka (203 Czech Republic, belonging to the institution)
Keywords in English: neuromarketing; effectiveness; eye tracking; marketing communication; food styling
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 1/3/2018 10:56. -
ROSENLACHER, Pavel. Neuromarketing v praxi. In Rozpravy o českých médiích, FSV Karlova Univerzita. 2017.
Czech. Czech Republic.
Type of participation: requested lecture
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 31/3/2017 10:55. -
ROSENLACHER, Pavel, Jaromír TICHÝ and Michal TOMČÍK. EEG studies of the effect of noise on the process of conscious learning. Acta Oeconomica Universitatis Selye. Komárno: the Faculty of Economics of J. Selye University, 2016, roč. 5, No 2, p. 182-193, 209 pp. ISSN 1338-6581.
Name in Czech: EEG studie vlivu hluku na proces vědomého učení
Name (in English): EEG studies of the effect of noise on the process of conscious learning
RIV/04274644:_____/16:#0000192 Article in a journal. Psychology. English. Slovakia.
Rosenlacher, Pavel (203 Czech Republic, guarantor, belonging to the institution) -- Tichý, Jaromír (203 Czech Republic, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution)
Keywords in English: Eye Tracking; neuromarketing; conscious learning; brain EEG; noise
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 13/6/2017 12:54. -
TICHÝ, Jaromír and Pavel ROSENLACHER. Eye Tracking as Part of Applied Neuromarketing. Online. In The 4 st International Global Virtual Conference - GV 2016. Žilina, Slovakia: Publishing Society, 2016, p. 27-30. ISBN 978-80-554-1197-2. Available from: https://dx.doi.org/10.18638/gv.2016.4.1.
Psychology. English. Slovakia.
International impact: yes
Reviewed: yes
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 30/5/2016 14:22. -
HRONOVÁ, Štěpánka, Oldřich Johannes PETR, Pavel ROSENLACHER and Zuzana ŠIMONOVÁ. Představení činnosti Katedry jazyků VŠFS se zaměřením na spolupráci jazykového pracoviště Most a Europe Direct (Activities of the Department of Languages at VŠFS: Cooperation of the Most Branch with Europe Direct). CASALC Review. Praha: CASAJC, 2016, vol. 5, No 3, p. 85-91. ISSN 1804-9435.URL
Name in Czech: Představení činnosti Katedry jazyků VŠFS se zaměřením na spolupráci jazykového pracoviště Most a Europe Direct
Name (in English): Activities of the Department of Languages at VŠFS: Cooperation of the Most Branch with Europe Direct
RIV/04274644:_____/16:#0000203 Article in a journal. Linguistics. Czech. Czech Republic.
Hronová, Štěpánka (203 Czech Republic, guarantor, belonging to the institution) -- Petr, Oldřich Johannes (203 Czech Republic, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution) -- Šimonová, Zuzana (203 Czech Republic, belonging to the institution)
Keywords in English: Electronic and print materials for language teaching; English as a Foreign Language; Europe Direct; Language department at VŠFS; University of Finance and Administration
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 7/3/2018 10:44. -
ROSENLACHER, Pavel and Jaromír TICHÝ. The Use of Computer Technology in Neuromarketing. Digital Economy World. Centrum informační společnosti, 2016, 2., No 2, p. 42-44. ISSN 2464-5303.URL
Reviewed: yes
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 20/4/2016 12:30. -
HRONOVÁ, Štěpánka and Pavel ROSENLACHER. A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation. Online. In DisCo: From analog education to digital education - 10th conference reader. Praha: Centrum pro studium vysokého školství, 2015, p. 179-186. ISBN 978-80-86302-47-8.
RIV/04274644:_____/15:#0000042 Proceedings paper. Pedagogy and education. English. Czech Republic.
Hronová, Štěpánka (203 Czech Republic, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution)
Keywords in English: Cross-disciplinary collaboration; professional language instruction; ESP; applied linguistics; English language; marketing communications; neuromarketing; eye camera; marketing research
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/3/2017 13:18. -
TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ. Advertising Spots and Influence of Emotion on their Memorization. In Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries. London: Sciemcee Publishing, 2015. ISBN 978-0-9928772-8-6.
International impact: yes
Reviewed: yes
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 14/11/2015 14:49. -
ROSENLACHER, Pavel. Aplikace neuromarketingového výzkumu. In Forum Media. 2015.
Type of participation: active participation (giving a lecture, organization, etc.)
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 19/11/2015 20:12. -
ROSENLACHER, Pavel and Jaromír TICHÝ. Eye tracking as a method of getting feedback in Neuromarketing. In Proceedings of the 3rd CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries. London: Sciemcee Publishing, 2015. ISBN 978-0-9928772-6-2.
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/2/2017 10:53. -
ROSENLACHER, Pavel. Neuromarketing přiměje zákazníky koupit to, co vědomě nechtěli? In CopyCamp. 2015.
Type of participation: requested lecture
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 25/9/2015 19:12. -
DRÁBEK, Tomáš, Michal TOMČÍK and Pavel ROSENLACHER. Působení hudby v marketingové komunikaci z pohledu neuromarketingu. (Effects of music in marketing communication from the perspective of neuromarketing.). In Radim Bačuvčík. Teorie a praxe v marketingové komunikaci. 1st ed. Zlín: VeRBuM, 2015, p. 138-149. ISBN 978-80-87500-68-2.
Name (in English): Effects of music in marketing communication from the perspective of neuromarketing.
RIV/04274644:_____/15:#0000054 Chapter(s) of a specialized book. Economics. Czech. Czech Republic.
Drábek, Tomáš (203 Czech Republic, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution)
Keywords in English: Audiovisual ad; efficiency; emotion; music; neuromarketing
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/3/2017 12:10. -
TICHÝ, Jaromír, Pavel ROSENLACHER and Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. The 4th International Virtual Conference 2015 (ICTIC 2015). Zilina: Thomson Ltd, Slovakia, 2015. ISBN 978-80-554-1002-9.
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 22/2/2017 15:41.
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ROSENLACHER, Pavel. Efektivita online reklamy z hlediska biometrie. In New Media Inspiration 2014. 2014.URL
Type of participation: active participation (giving a lecture, organization, etc.)
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 17/9/2014 23:04. -
ROSENLACHER, Pavel, Jaroslav JANČÍK, Karolína REINEROVÁ and Vilém KUNZ. Neuromarketing jako metoda získávání zpětné vazby v marketingu. Acta Oeconomica Universitatis Selye. Komárno: the Faculty of Economics of J. Selye University, 2014, 3., 2/2014, p. 152-161. ISSN 1338-6581.
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 20/2/2017 11:04.
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ROSENLACHER, Pavel. Využití zdravotnické techniky v neuromarketingu. 3. vyd. Praha: ČVUT, Fakulta biomedicínského inženýrství, 2013, p. 82-86, 236 pp. ISBN 978-80-01-05277-8.
Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 17/9/2014 22:44.
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