česky | in English
Name in Czech: Česká rodinná značka jako nositelka tradice
Name (in English): Czech family business brands as a tradition bearer
RIV/04274644:_____/17:#0000228 Proceedings paper. Management, administration and clerical work. English. Slovakia.
Petrů, Naděžda (203 Czech Republic, guarantor, belonging to the institution) -- Novák, Josef (203 Czech Republic, belonging to the institution)
Keywords in English: Family brand; Family business; Family entrepreneurship; Family farm; Tradition
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: doc. Ing. Naděžda Petrů, Ph.D., učo 9895. Changed: 15/3/2018 15:10.
Name in Czech: Tvorba značek, které milujeme, prostřednictvím mobilních aplikací
Name (in English): Creating Lovemarks Through Mobile Applications
RIV/04274644:_____/16:#0000229 Proceedings paper. Economics. English. Slovakia.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: App store optimization (ASO); Branding; Content marketing; Lovemark; Mobile application; Social sharing; Storytelling; Video marketing.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 6/3/2018 09:28.
Name in Czech: Marketingová komunikace a auditorská značka
Name (in English): Marketing Communication and Auditor´s Brand
RIV/04274644:_____/16:#0000240 Proceedings paper. Management, administration and clerical work. English. Slovakia.
Kupec, Václav (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Audit; Brand; Communication; Management; Marketing.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 6/3/2018 09:56.