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    2018

    1. EEG study of the effect of virtual reality (EEG STUDY OF THE EFFECT OF VIRTUAL REALITY)
      ROSENLACHER, Pavel, Michal TOMČÍK and Matěj BRŮNA. EEG study of the effect of virtual reality (EEG STUDY OF THE EFFECT OF VIRTUAL REALITY). AD ALTA: Journal of Interdisciplinary Research. Hradec Králové: Magnanimitas, 2018, vol. 8, No 2, p. 216-218. ISSN 1804-7890. Available from: https://dx.doi.org/10.33543/0802216218.
      Name (in English): EEG STUDY OF THE EFFECT OF VIRTUAL REALITY
      RIV/04274644:_____/18:#0000404 Article in a journal. English. Czech Republic.
      Rosenlacher, Pavel (203 Czech Republic, guarantor, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution) -- Brůna, Matěj (203 Czech Republic, belonging to the institution)
      Keywords in English: neuromarketing; electroencephalography; virtual reality; spot advertising; marketing communication; efficiency
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 16/5/2019 12:04.
      More: https://is.vsfs.cz/publication/7232/en

    2017

    1. Neuromarketing Approach to Efficient Food Styling
      TICHÝ, Jaromír, Pavel ROSENLACHER and Lenka MARŠÁLKOVÁ. Neuromarketing Approach to Efficient Food Styling. AD ALTA: Journal of Interdisciplinary Research. Hradec Králové: Magnanimitas, 2017, vol. 7, No 1, p. 180-183, 191 pp. ISSN 1804-7890.
      URL
      Name in Czech: Neuromarketingový přístup k efektivní vzhledové úpravě potravin
      Name (in English): Neuromarketing Approach to Efficient Food Styling
      RIV/04274644:_____/17:#0000247 Article in a journal. Psychology. English. Czech Republic.
      Tichý, Jaromír (203 Czech Republic, guarantor, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution) -- Maršálková, Lenka (203 Czech Republic, belonging to the institution)
      Keywords in English: neuromarketing; effectiveness; eye tracking; marketing communication; food styling
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 1/3/2018 10:56.
      More: https://is.vsfs.cz/publication/6026/en
    2. Neuromarketing v praxi
      ROSENLACHER, Pavel. Neuromarketing v praxi. In Rozpravy o českých médiích, FSV Karlova Univerzita. 2017.
      Czech. Czech Republic.
      Type of participation: requested lecture
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 31/3/2017 10:55.
      More: https://is.vsfs.cz/publication/5831/en

    2016

    1. EEG studies of the effect of noise on the process of conscious learning
      ROSENLACHER, Pavel, Jaromír TICHÝ and Michal TOMČÍK. EEG studies of the effect of noise on the process of conscious learning. Acta Oeconomica Universitatis Selye. Komárno: the Faculty of Economics of J. Selye University, 2016, roč. 5, No 2, p. 182-193, 209 pp. ISSN 1338-6581.
      Name in Czech: EEG studie vlivu hluku na proces vědomého učení
      Name (in English): EEG studies of the effect of noise on the process of conscious learning
      RIV/04274644:_____/16:#0000192 Article in a journal. Psychology. English. Slovakia.
      Rosenlacher, Pavel (203 Czech Republic, guarantor, belonging to the institution) -- Tichý, Jaromír (203 Czech Republic, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: Eye Tracking; neuromarketing; conscious learning; brain EEG; noise
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 13/6/2017 12:54.
      More: https://is.vsfs.cz/publication/5804/en
    2. Eye Tracking as Part of Applied Neuromarketing
      TICHÝ, Jaromír and Pavel ROSENLACHER. Eye Tracking as Part of Applied Neuromarketing. Online. In The 4 st International Global Virtual Conference - GV 2016. Žilina, Slovakia: Publishing Society, 2016, p. 27-30. ISBN 978-80-554-1197-2. Available from: https://dx.doi.org/10.18638/gv.2016.4.1.
      Psychology. English. Slovakia.
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 30/5/2016 14:22.
      More: https://is.vsfs.cz/publication/5240/en
    3. Představení činnosti Katedry jazyků VŠFS se zaměřením na spolupráci jazykového pracoviště Most a Europe Direct (Activities of the Department of Languages at VŠFS: Cooperation of the Most Branch with Europe Direct)
      HRONOVÁ, Štěpánka, Oldřich Johannes PETR, Pavel ROSENLACHER and Zuzana ŠIMONOVÁ. Představení činnosti Katedry jazyků VŠFS se zaměřením na spolupráci jazykového pracoviště Most a Europe Direct (Activities of the Department of Languages at VŠFS: Cooperation of the Most Branch with Europe Direct). CASALC Review. Praha: CASAJC, 2016, vol. 5, No 3, p. 85-91. ISSN 1804-9435.
      URL
      Name in Czech: Představení činnosti Katedry jazyků VŠFS se zaměřením na spolupráci jazykového pracoviště Most a Europe Direct
      Name (in English): Activities of the Department of Languages at VŠFS: Cooperation of the Most Branch with Europe Direct
      RIV/04274644:_____/16:#0000203 Article in a journal. Linguistics. Czech. Czech Republic.
      Hronová, Štěpánka (203 Czech Republic, guarantor, belonging to the institution) -- Petr, Oldřich Johannes (203 Czech Republic, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution) -- Šimonová, Zuzana (203 Czech Republic, belonging to the institution)
      Keywords in English: Electronic and print materials for language teaching; English as a Foreign Language; Europe Direct; Language department at VŠFS; University of Finance and Administration
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 7/3/2018 10:44.
      More: https://is.vsfs.cz/publication/5132/en
    4. The Use of Computer Technology in Neuromarketing
      ROSENLACHER, Pavel and Jaromír TICHÝ. The Use of Computer Technology in Neuromarketing. Digital Economy World. Centrum informační společnosti, 2016, 2., No 2, p. 42-44. ISSN 2464-5303.
      URL

      Reviewed: yes
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 20/4/2016 12:30.
      More: https://is.vsfs.cz/publication/5143/en

    2015

    1. A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation
      HRONOVÁ, Štěpánka and Pavel ROSENLACHER. A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation. Online. In DisCo: From analog education to digital education - 10th conference reader. Praha: Centrum pro studium vysokého školství, 2015, p. 179-186. ISBN 978-80-86302-47-8.
      RIV/04274644:_____/15:#0000042 Proceedings paper. Pedagogy and education. English. Czech Republic.
      Hronová, Štěpánka (203 Czech Republic, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution)
      Keywords in English: Cross-disciplinary collaboration; professional language instruction; ESP; applied linguistics; English language; marketing communications; neuromarketing; eye camera; marketing research
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/3/2017 13:18.
      More: https://is.vsfs.cz/publication/5001/en
    2. Advertising Spots and Influence of Emotion on their Memorization
      TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ. Advertising Spots and Influence of Emotion on their Memorization. In Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries. London: Sciemcee Publishing, 2015. ISBN 978-0-9928772-8-6.

      International impact: yes
      Reviewed: yes
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 14/11/2015 14:49.
      More: https://is.vsfs.cz/publication/5019/en
    3. Aplikace neuromarketingového výzkumu
      ROSENLACHER, Pavel. Aplikace neuromarketingového výzkumu. In Forum Media. 2015.

      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 19/11/2015 20:12.
      More: https://is.vsfs.cz/publication/5020/en
    4. Eye tracking as a method of getting feedback in Neuromarketing
      ROSENLACHER, Pavel and Jaromír TICHÝ. Eye tracking as a method of getting feedback in Neuromarketing. In Proceedings of the 3rd CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries. London: Sciemcee Publishing, 2015. ISBN 978-0-9928772-6-2.

      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/2/2017 10:53.
      More: https://is.vsfs.cz/publication/4814/en
    5. Neuromarketing přiměje zákazníky koupit to, co vědomě nechtěli?
      ROSENLACHER, Pavel. Neuromarketing přiměje zákazníky koupit to, co vědomě nechtěli? In CopyCamp. 2015.

      Type of participation: requested lecture
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 25/9/2015 19:12.
      More: https://is.vsfs.cz/publication/5004/en
    6. Působení hudby v marketingové komunikaci z pohledu neuromarketingu. (Effects of music in marketing communication from the perspective of neuromarketing.)
      DRÁBEK, Tomáš, Michal TOMČÍK and Pavel ROSENLACHER. Působení hudby v marketingové komunikaci z pohledu neuromarketingu. (Effects of music in marketing communication from the perspective of neuromarketing.). In Radim Bačuvčík. Teorie a praxe v marketingové komunikaci. 1st ed. Zlín: VeRBuM, 2015, p. 138-149. ISBN 978-80-87500-68-2.
      Name (in English): Effects of music in marketing communication from the perspective of neuromarketing.
      RIV/04274644:_____/15:#0000054 Chapter(s) of a specialized book. Economics. Czech. Czech Republic.
      Drábek, Tomáš (203 Czech Republic, belonging to the institution) -- Tomčík, Michal (203 Czech Republic, belonging to the institution) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution)
      Keywords in English: Audiovisual ad; efficiency; emotion; music; neuromarketing
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/3/2017 12:10.
      More: https://is.vsfs.cz/publication/5073/en
    7. The influence of emotionality of advertising spots on their memorization
      TICHÝ, Jaromír, Pavel ROSENLACHER and Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. The 4th International Virtual Conference 2015 (ICTIC 2015). Zilina: Thomson Ltd, Slovakia, 2015. ISBN 978-80-554-1002-9.
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 22/2/2017 15:41.
      More: https://is.vsfs.cz/publication/4821/en

    2014

    1. Efektivita online reklamy z hlediska biometrie
      ROSENLACHER, Pavel. Efektivita online reklamy z hlediska biometrie. In New Media Inspiration 2014. 2014.
      URL

      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 17/9/2014 23:04.
      More: https://is.vsfs.cz/publication/4350/en
    2. Neuromarketing jako metoda získávání zpětné vazby v marketingu
      ROSENLACHER, Pavel, Jaroslav JANČÍK, Karolína REINEROVÁ and Vilém KUNZ. Neuromarketing jako metoda získávání zpětné vazby v marketingu. Acta Oeconomica Universitatis Selye. Komárno: the Faculty of Economics of J. Selye University, 2014, 3., 2/2014, p. 152-161. ISSN 1338-6581.
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 20/2/2017 11:04.
      More: https://is.vsfs.cz/publication/4816/en

    2013

    1. Využití zdravotnické techniky v neuromarketingu
      ROSENLACHER, Pavel. Využití zdravotnické techniky v neuromarketingu. 3. vyd. Praha: ČVUT, Fakulta biomedicínského inženýrství, 2013, p. 82-86, 236 pp. ISBN 978-80-01-05277-8.
      Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 17/9/2014 22:44.
      More: https://is.vsfs.cz/publication/4349/en
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