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    2016

    1. Marketingová komunikace (Marketing communication)
      SMOLOVÁ, Helena, Aleš KREJČÍ, Břetislav STROMKO and Jiří BOHÁČEK. Marketingová komunikace (Marketing communication). 1st ed. Praha: Vysoká škola ekonomie a managementu, 2016, 222 pp. ISBN 978-80-87839-66-9.
      URL URL
      Name in Czech: Marketingová komunikace
      Name (in English): Marketing communication
      Management, administration and clerical work. Czech. Czech Republic.
      Keywords in English: marketing communication
      Reviewed: yes
      Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 4/11/2021 13:21.
      More: https://is.vsfs.cz/publication/5332/en

    2011

    1. Masová, mediální a marketingová komunikace
      ČICHOVSKÝ, Ludvík, Karel FRIML, Aleš KREJČÍ, Aleš MAREK and Břetislav STROMKO. Masová, mediální a marketingová komunikace. 1st ed. Praha: Vysoká škola ekonomie a managementu, 2011, 317 pp. ISBN 978-80-86730-69-1.
      URL URL
      Management, administration and clerical work. Czech. Czech Republic.
      Reviewed: yes
      Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 15/2/2017 13:56.
      More: https://is.vsfs.cz/publication/3379/en
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