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SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK. Marketingová komunikace (Marketing communication). 1st ed. Praha: Vysoká škola ekonomie a managementu, 2016, 222 pp. ISBN 978-80-87839-66-9.URL, URL
Name in Czech: Marketingová komunikace
Name (in English): Marketing communication
Management, administration and clerical work. Czech. Czech Republic.
Keywords in English: marketing communication
Reviewed: yes
Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 4/11/2021 13:21. -
KREJČÍ, Aleš. Krizové public relations v cestovním ruchu. In Cestovní ruch na prahu 3. tisíciletí, sborník 11. konf. Praha: Mag Consulting, 2010.URL
Management, administration and clerical work.
Type of proceedings: pre-proceedings
Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 21/1/2014 13:56.