SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK. Marketingová komunikace (Marketing communication). 1st ed. Praha: Vysoká škola ekonomie a managementu, 2016, 222 pp. ISBN 978-80-87839-66-9.
URL,
URLName in Czech: Marketingová komunikace
Name (in English): Marketing communication
Management, administration and clerical work. Czech. Czech Republic.
Keywords in English: marketing communication
Reviewed: yes
Type of record: Survey and educational texts
Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 4/11/2021 13:21.