Filter

    2016

    1. Marketingová komunikace (Marketing communication)
      SMOLOVÁ, Helena; Aleš KREJČÍ; Břetislav STROMKO and Jiří BOHÁČEK. Marketingová komunikace (Marketing communication). 1st ed. Praha: Vysoká škola ekonomie a managementu, 2016, 222 pp. ISBN 978-80-87839-66-9.
      URL, URL
      Name in Czech: Marketingová komunikace
      Name (in English): Marketing communication
      Management, administration and clerical work. Czech. Czech Republic.
      Keywords in English: marketing communication
      Reviewed: yes
      Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 4/11/2021 13:21.
      More: https://is.vsfs.cz/publication/5332/en

    2012

    1. Veletrh: nástroj komunikace i produkt organizátora
      KREJČÍ, Aleš. Veletrh: nástroj komunikace i produkt organizátora. In Dušan Pavlů. (KO)MEDIA: sborník mez. konference. Praha: Vysoká škola finanční a správní, 2012, p. sekce 1., 300 pp. ISBN 978-80-7408-067-8.
      URL
      Management, administration and clerical work. Czech. Czech Republic.
      Keywords in English: trade fairs, marketing communication, marketing indicators, competitiveness, nomenclature
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: RNDr. Aleš Krejčí, CSc., učo 23134. Changed: 4/11/2021 13:52.
      More: https://is.vsfs.cz/publication/3378/en