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    2017

    1. Czech family business brands as a tradition bearer
      PETRŮ, Naděžda and Josef NOVÁK. Czech family business brands as a tradition bearer. In Petranová, Matúš, Mendelová. MARKETING IDENTITY Brands we love – part I. 1st ed. Trnava: University of Ss. Cyril and Methodius in Trnava, 2017, p. 235 -246. ISBN 978-80-8105-840-0.
      Name in Czech: Česká rodinná značka jako nositelka tradice
      Name (in English): Czech family business brands as a tradition bearer
      RIV/04274644:_____/17:#0000228 Proceedings paper. Management, administration and clerical work. English. Slovakia.
      Petrů, Naděžda (203 Czech Republic, guarantor, belonging to the institution) -- Novák, Josef (203 Czech Republic, belonging to the institution)
      Keywords in English: Family brand; Family business; Family entrepreneurship; Family farm; Tradition
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Naděžda Petrů, Ph.D., učo 9895. Changed: 15/3/2018 15:10.
      More: https://is.vsfs.cz/publication/5832/en

    2016

    1. Creating Lovemarks Through Mobile Applications
      KNIHOVÁ, Ladislava. Creating Lovemarks Through Mobile Applications. In Dana Petranová, Jozef Matúš, Dáša Mendelová. MARKETING IDENTITY Brands we love - part I. 1. vydání. Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metoda, 2016, p. 144-154. ISBN 978-80-8105-840-0.
      Name in Czech: Tvorba značek, které milujeme, prostřednictvím mobilních aplikací
      Name (in English): Creating Lovemarks Through Mobile Applications
      RIV/04274644:_____/16:#0000229 Proceedings paper. Economics. English. Slovakia.
      Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: App store optimization (ASO); Branding; Content marketing; Lovemark; Mobile application; Social sharing; Storytelling; Video marketing.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 6/3/2018 09:28.
      More: https://is.vsfs.cz/publication/5833/en
    2. Marketing Communication and Auditor´s Brand
      KUPEC, Václav. Marketing Communication and Auditor´s Brand. In PETRANOVÁ, D., J. MATÚŠ a D. MENDELOVÁ. MARKETING IDENTITY: Brands we love – part I. Trnava: UCM v Trnave, 2016, p. 445-453. ISBN 978-80-8105-840-0.
      Name in Czech: Marketingová komunikace a auditorská značka
      Name (in English): Marketing Communication and Auditor´s Brand
      RIV/04274644:_____/16:#0000240 Proceedings paper. Management, administration and clerical work. English. Slovakia.
      Kupec, Václav (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Audit; Brand; Communication; Management; Marketing.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 6/3/2018 09:56.
      More: https://is.vsfs.cz/publication/5947/en
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