Number of results: 163
Results of 3 selected fields/plans of studyFriedmannová, Dina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumption-driven Hedonism and the Quest of Happiness in an Affluent Society
Garcia Rivero, Karol Juliana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Online consumer behaviour of foreigners in the Czech Republic
Gorbik, Irina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication in the Setting of the International Film Festival Startup
Gruntorád, Ondřej
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Proposal and Marketing Campaign Evaluation
Grussová, Hana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Duration of advertising spot and its memorization
Gudimovich, Anastasiia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Crisis communication and its role in the marketing plan
Háček, Jiří
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Service Marketing - Communication in the field of Public Transport
Hassmanová, Markéta
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing strategy of a chosen company
Hermanovská, Kristína
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Ethics of marketing professional
Hofmanová, Kateřina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Loyalty program as a key part of a marketing strategy
Horn, Max
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Subcultures in Advertisement
Horňáková, Andrea
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumption habits in globalized consumer society
Hovorková, Pavlína
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Green Consumer in the Circumstances of the Consumer Society
Humbatova, Lachin
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The (Mis)use of Psychology in the Digital Content Creation
Chvílová, Vendula
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Competing with Gigants – Survival Strategies for Local Companies in Global Market
Chytrová, Ivana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Tools for Recruiting IT Specialists
Jančaříková, Kristina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Product placement on the blog and the rate of its awareness by consumer
Janečková, Tereza
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Building corporate identity using IMC tools
Jarcovjáková, Beata
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Social marketing - content, specificity and efficiency - analysis of specific cases
Jenšíková, Magdaléna
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing of classical music festivals