Number of results: 178
Results of 3 selected fields/plans of studyCíferský, Erik
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: "Viral" as the Holy Grail. Viral Marketing in the Modern Marketing Communication
Čech, Ondřej
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Personality typology and attitude to vaccination on Covid-19
Čermáková, Olga
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Loyalty Program Construction as a Key Component of Marketing Strategy
Červenka, Jakub
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Building corporate identity using marketing mix tools
Červenková, Jitka
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Sales promotion of healthy products in a selected retail chain
Červený, Zdeněk
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Use of Situation analyses in strategic planning
Červinková, Michaela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The impact of temperament on consumer behavior
Dauzova, Amina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: History and Present of Consumer Culture - Social and Psychological Aspects of Modern Consumption
Dobiášová, Veronika
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication of an E-shop (www.vsenabadminton.cz)
Dolejší, František
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Advertising to Facebook Users as a Target Group
Dolejší, Jaroslava
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Group identity and consumer culture
Doležal, Filip
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consuming hedonism and the pursuit of happiness in the welfare society
Ducháč, Dominik
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Sales Support for the Small Breweries in the Czech Republic
Ducháčová, Gabriela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Building a corporate identity using the tools IMK
Dvoryadkina, Valeriya
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The impact of advertising on the market of luxury goods
Dvořák, Tomáš
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Attitudes of the Czech public to advertising
Dvořáková, Sára
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Three types of persuasive communication – expert trust, motivation, and fear (case study)
Eliášová, Ivana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Discounts and brand management
Fajstavrová, Marie
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication in Startup Environment
Fasanya, Oluwaseun Adekola
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Instagram: Exploration of Visual Brand communication & Transformational advertising