Theses on a related topic (having the same keywords):

communication mix, mereni efektivnosti komunikace, podpora prodeje, effectiveness of communication tools, sales promotion, ucinnost komunikacnich nastroju, reklama, marketingovy plan, komunikacni mix, marketing activities, target segment., marketingova komunikace, marketingove aktivity, cilovy segment. marketing communication, advertising, measure the effectiveness of communication, guerilla marketing, marketing plan

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2101.
Polláková, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodavačů na vytváření image firmy | Theses on a related topic Display description

2102.
Polonyi, Jindřich
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie společnosti Nissan na ruském trhu | Theses on a related topic

2103.
Popelková, Iveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

2104.
Popelková, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Nové nástroje komunikace uplatňované v procesu řízení vztahů se zákazníky | Theses on a related topic

2105.
Porkertová, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele se zaměřením na design | Theses on a related topic

2106.
Porkertová, Andrea
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt korporátního designu pro vybranou firmu Ka International | Theses on a related topic

2107.
Pospíšilová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikace teorie her v marketingu | Theses on a related topic

2108.
Pospíšilová, Monika maiden name: Voňková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Tvorba komunikační strategie kampaně | Theses on a related topic

2109.
Postlerová, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika propagace módní obuvi | Theses on a related topic

2110.
Potůček, Adam
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje věrnostním programem | Theses on a related topic

2111.
Povolná, Alena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Životní cyklus produktu | Theses on a related topic

2112.
Práger, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Štěstí na prodej - význam působení marketingových komunikací na představy o štěstí | Theses on a related topic

2113.
Prachař, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový výzkum konkurence v oblasti Lankových senzorů ve společnosti Micro-Epsilon Czech republic, s.r.o. | Theses on a related topic

2114.
Pražák, Lukáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social Media jako součást marketingové komunikace | Theses on a related topic

2115.
Prix, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Herní framework pro Android | Theses on a related topic

2116.
Procházková, Aneta maiden name: Zelená
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Public relations v době pandemie | Theses on a related topic

2117.
Procházková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Měření účinnosti reklamního sdělení na psychiku a chování spotřebitele | Theses on a related topic

2118.
Prokešová, Eva
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování lidí | Theses on a related topic

2119.
Prokešová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza corporate designu firmy Elektropřístroj, s.r.o. | Theses on a related topic

2120.
Prokhorov, Ivan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2121.
Prokipchuk, Vladyslava maiden name: Trofymova
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kampaně a nejčastější chyby v kampani | Theses on a related topic

2122.
Prokopová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Implementace informačního systému ve firmě ALFA International s.r.o. | Theses on a related topic

2123.
Prokůpková, Dominika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uplatnění absolventů oboru Marketingová komunikace na trhu práce | Theses on a related topic

2124.
Prosková, Lucie
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vzdělávací instituce, charitativní organizace, politické strany | Theses on a related topic

2125.
Prošková, Olga
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně vybraného produktu | Theses on a related topic

2126.
Průšková, Aneta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Osobnosti soudobé české audiovizuální reklamní tvorby | Theses on a related topic

2127.
Průšková, Magda
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement ve vybraných pořadech českých televizí | Theses on a related topic

2128.
Přibylová, Pavla maiden name: Jetelová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Veřejné mínění o etické stránce neuromarketingu | Theses on a related topic

2129.
Přikryl, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přesvědčování prostřednictvím emocí. Analýza konkrétní televizní reklamy zaměřené na děti mladšího školního věku | Theses on a related topic

2130.
Přikrylová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

2131.
Psotová, Andrea
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic
Master's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

2132.
Půlpán, Tomáš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing ve sportu | Theses on a related topic

2133.
Puršlová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

2134.
Půst, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – projektová (analytická) studie | Theses on a related topic

2135.
Putna, Marek
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Úloha reklamy a její význam v řízení podniku (dopady, ekonomické zhodnocení) | Theses on a related topic

2136.
Quachová, Nhung
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations a dalších nástrojů v marketingové komunikaci firmy | Theses on a related topic

2137.
Radionova, Viktoriia
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Využití reklamní fotografie v současném pojetí marketingových sdělení | Theses on a related topic

2138.
Radová, Magda
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Způsob argumentace a přesvědčování v reklamě - Studie reklamní kampaně produktu Flora | Theses on a related topic

2139.
Radová, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití emočního apelu v reklamě - analytická studie - soubor kazuistik | Theses on a related topic

2140.
Rajtšlégr, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

2141.
Rakhmatulina, Leila
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR a komunikační strategie Centrálního státního muzea Republiky Kazachstán | Theses on a related topic

2142.
Rakhmetov, Aldiyar
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing in various cultural and social settings | Theses on a related topic

2143.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Internet a jeho marketingové komunikační možnosti | Theses on a related topic

2144.
Randák, David
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

2145.
Rataj, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic

2146.
Regnerová, Eliška
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace hotelového průmyslu na příkladu lázeňského Hotelu Mercedes | Theses on a related topic

2147.
Reifová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace – směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic
Bachelor's thesis defence: Efektivní komunikace – směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic

2148.
Reitschlägerová, Dita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

2149.
Rejčová, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

2150.
Rejmanová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza managementu eventu | Theses on a related topic