Theses on a related topic (having the same keywords):

motivace, perception, needs, market segmentation psychological, vyznam segmentace trhu, nakupni chovani.consumers, psychological processes, market segmentation psychografi, buying behavior., vnimani, pozornost, consumer personality, learning, osobnost spotrebitele, the importance of market segmentation, psychological market segmentation, spotrebitel, rozhodovaci proces, consumer behavior, attention, psychologicke procesy, uceni, potreby, psychograficka segmentace trhu, druhy nakupu, motivation, types of purchases, chovani zakaznika, psychologicka segmentace trhu, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

851.
Potůček, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: CSR společnosti Tesco Stores a.s. a její vliv na spotřební chování zákazníků | Theses on a related topic Display description

852.
Povolná, Alena
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama jako obraz kultury | Theses on a related topic

853.
Pražák, Lukáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nákupní chování vybraného spotřebitelského segmentu mládeže | Theses on a related topic

854.
Prchalová, Šárka maiden name: Smahelová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický význam obalu pro spotřebitele | Theses on a related topic

855.
Prchalová, Šárka maiden name: Smahelová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Event management podniku z pohledu realizační agentury | Theses on a related topic

856.
Procházková, Anita
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Outdoorové aktivity jako nástroj zlepšování komunikace a spolupráce ve firmě Stavební spořitelna České spořitelny a.s. | Theses on a related topic

857.
Procházková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Měření účinnosti reklamního sdělení na psychiku a chování spotřebitele | Theses on a related topic

858.
Prokhorov, Ivan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

859.
Prokipchuk, Vladyslava maiden name: Trofymova
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kampaně a nejčastější chyby v kampani | Theses on a related topic

860.
Przybylová, Aneta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikání versus zaměstnanecký poměr mladých lidí ve vybraném regionu | Theses on a related topic

861.
Přáda, Vladimír
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivační programy ve skupině PRE | Theses on a related topic

862.
Příhoda, Luboš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy a propagace na chování zákazníka | Theses on a related topic

863.
Příplatová, Veronika maiden name: Jináčková
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Identifikace potřeb, požadavků a očekávání zákazníků a souvislost s řízením vztahů se zákazníky | Theses on a related topic

864.
Příplatová, Veronika maiden name: Jináčková
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces rozhodování o nákupu produktů dlouhodobé spotřeby | Theses on a related topic

865.
Pustoshilova, Maria
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Skupinová identita a spotřební kultura | Theses on a related topic

866.
Puzankov, Mikhail
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nákupní stereotypy české populace | Theses on a related topic

867.
Račanská, Ilona
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Projekt efektivního řízení obchodní služby pojišťovny | Theses on a related topic

868.
Radeva, Violina maiden name: Radostinova
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Use and Impact of Advertising on Social Campaigns | Theses on a related topic

869.
Rak, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Řízení a správa podniku s majetkovou účastí města | Theses on a related topic

870.
Razdevalova, Valeriya
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivace zaměstnanců pomocí vzdělávání a osobního rozvoje | Theses on a related topic
Master's thesis defence: Motivace zaměstnanců pomocí vzdělávání a osobního rozvoje | Theses on a related topic
Master's thesis defence: Motivace zaměstnanců pomocí vzdělávání a osobního rozvoje | Theses on a related topic

871.
Rejfířová, Veronika
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování a životní styl tzv. třetí generace (lidí starších 50 let) | Theses on a related topic

872.
Resler, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita reklamních kampaní s využitím nástrojů trhu | Theses on a related topic

873.
Riedelová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Klamavá a srovnávací reklama | Theses on a related topic

874.
Ropková, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nákupní chování a faktory ovlivňující spotřební rozhodování v rámci českých domácností v období ekonomické krize | Theses on a related topic

875.
Rosa, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní program jako klíčová součást marketingová strategie | Theses on a related topic

876.
Roztočilová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikace odpovědného chování ke spotřebitelům na trhu | Theses on a related topic

877.
Rubín, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Možnosti motivace pracovníků ve veřejné správě | Theses on a related topic

878.
Rubín, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU, Public Administration EU, Public Administration EU)
Master's thesis defence: Dopad úsporných opatření na činnost organizačních složek Policie ČR, Vězeňské služby ČR a Hasičského záchranného sboru ČR | Theses on a related topic

879.
Ruczová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam spotřebitelských zvyklostí v rozhodování spotřebitele | Theses on a related topic

880.
Růžička, Václav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nová metodika výběru a hodnocení dodavatelů ve společnosti PZ servis CZE, s.r.o. a přínosy z toho vyplývající | Theses on a related topic

881.
Růžičková, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: "Think different" aneb Apple pod vedením Steva Jobse | Theses on a related topic

882.
Řapek, Martin
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Master's thesis defence: Terapeutický program jako prostředek léčby závislosti u vězněných osob ve věznici Bělušice | Theses on a related topic

883.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nezamýšlené důsledky spotřebního jednání lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

884.
Říha, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost prodeje a marketingu firmy s rychloobrátkovým zbožím | Theses on a related topic

885.
Sabadošová, Lenka
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Vliv pozornosti na svědeckou výpověď | Theses on a related topic

886.
Saikina, Milena
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Manager as a Leader: Motivation Across Cultures | Theses on a related topic

887.
Salačová, Adriana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Působení značky z pohledu psychologie | Theses on a related topic

888.
Salátek, Josef
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam volby vhodného účetního softwaru pro podnikatelský subjekt | Theses on a related topic

889.
Salincak, Ezgi Gül
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Ethical Consumption | Theses on a related topic

890.
Samueliová, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu - obnova vozového parku společnosti | Theses on a related topic

891.
Saskevičová, Karolína
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Public Administration
Bachelor's thesis defence: Ochrana spotřebitele | Theses on a related topic

892.
Savelyeva, Yulia
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

893.
Sedlecký, Jan
Faculty: University of Finance and Administration
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v pojišťovnictví | Theses on a related topic

894.
Seifert, Miloš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Využití benefitní soustavy odměňování a posouzení jejího přínosu pro zvýšení motivace a výkonnosti zaměstnanců v podniku CAF COM a.s. | Theses on a related topic

895.
Semenov, Alexey
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

896.
Sheikh, Jana maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv konfese na percepci marketingových sdělení – věřící jako specifická cílová skupina | Theses on a related topic

897.
Shestakova, Victoria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

898.
Skalická, Ivana
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: HR struktury a efektivnost personálního útvaru | Theses on a related topic

899.
Sklenářová, Terezie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Míra používání mobilních zařízení a jejich vliv na kognitivní funkce spotřebitele | Theses on a related topic

900.
Skupinová, Alena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Globální marketing a lokální kultura | Theses on a related topic