Theses on a related topic (having the same keywords):

marketingovy mix, propagace, marketingove rizeni, bcg matrix., metoda stp, produkt, stp method, promotion, marketing management, distribuce, place, cena, matice bcg. marketing mix, price, life-cycle theory, situacni analyza, teorie zivotniho cyklu, situational analysis, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1351.
Navrátilová, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie tradiční české společnosti ALPA, a.s. jako důsledek nutnosti přizpůsobit se rozvíjejícímu a dynamickému trhu s využitím osobní empirie autora | Theses on a related topic Display description

1352.
Neckař, Petr maiden name: Neckař
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria ovlivňující nákupní rozhodovací proces zákazníka při nákupu vybraného druhu zboží | Theses on a related topic

1353.
Nedvěd, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a propagace měst a obcí | Theses on a related topic

1354.
Nekolová, Aneta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Budování globální značky produktu pomocí IMK | Theses on a related topic

1355.
Němeček, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Hodnocení investice do automatického skladovacího systému | Theses on a related topic

1356.
Nemečková, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů v praxi | Theses on a related topic

1357.
Nemečková, Veronika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Vliv integrované marketingové komunikace na úspěšnost prodeje firmy PEPSICO CZ s.r.o. | Theses on a related topic

1358.
Nepomucký, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace společnosti Unicredit bank CZ | Theses on a related topic

1359.
Netřebský, Martin
Faculty: University of Finance and Administration
Year: 2011, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Koncepce zákaznické strategie firmy Cadence Innovation,k.s. | Theses on a related topic

1360.
Neugebauerová, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Důležitost on-line marketingu v marketingovém mixu firmy | Theses on a related topic

1361.
Nevečeřalová, Kateřina maiden name: Lopatová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská událost jako marketingový nástroj v mezifiremním prostředí | Theses on a related topic

1362.
Niklová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie nových forem propagace pitné vody (na příkladu "Čerstvá kohoutková") | Theses on a related topic

1363.
Nosákovec, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

1364.
Nosková, Andrea maiden name: Pazderová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic

1365.
Nosková, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje marketingu v kultuře - klíč k úspěchu | Theses on a related topic

1366.
Nová, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza a návrh inovací propagace společnosti NOVY s.r.o. | Theses on a related topic

1367.
Nová, Kristýna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace hudebních skupin | Theses on a related topic

1368.
Novák, Marek
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Logistické systémy v distribuci a obchodě | Theses on a related topic

1369.
Novák, Michal
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Struktura marketingových nástrojů využívaných v malých a středních podnicích | Theses on a related topic

1370.
Novák, Vladimír
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance, Business Management and Corporate Finance
Bachelor's thesis defence: Audit jakosti a jeho dopady do výsledků podniku | Theses on a related topic

1371.
Nováková, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (fashion marketing) - analýza IMK vybrané firmy | Theses on a related topic

1372.
Nováková, Michaela maiden name: Češpivová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sponzorství sportu v České republice | Theses on a related topic

1373.
Nováková, Renata
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Význam marketingu pro developerské odvětví | Theses on a related topic

1374.
Novakovska, Anastasiya
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1375.
Novakovska, Anastasiya
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1376.
Novitskiy, Nikita
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Virální audiovizuální reklama ve světě | Theses on a related topic

1377.
Novitskiy, Nikita
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obal jako manipulátor spotřebitele pro nákup zboží | Theses on a related topic

1378.
Novosád, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

1379.
Novoseletska, Marharyta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Implementace metodiky řízení vztahů se zákazníky ve společnosti Velká Pecka s.r.o. | Theses on a related topic

1380.
Novotný, Jiří
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategic plan of company's expansion in regions of the Czech Republic | Theses on a related topic

1381.
Novotný, Lukáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití teorie her při analýze marketingového mixu společnosti Ignum | Theses on a related topic

1382.
Novotný, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Relaunch podnikového periodika k posílení image | Theses on a related topic

1383.
Nožičková, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Rozbor image vybrané společnosti | Theses on a related topic

1384.
Nuralova, Anna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: The Changing Face of Marketing: Moving from Marketing Management to Marketing Democracy | Theses on a related topic

1385.
Obermajerová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh projektu marketingových aktivit hlavního mediálního partnera hudebního festivalu "Votvírák" | Theses on a related topic

1386.
Oborná, Alžběta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace vybraných agentur Organizace Spojených Národů v českých médiích | Theses on a related topic

1387.
Obyt, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza blízkého prostředí výrobní firmy | Theses on a related topic
Master's thesis defence: Analýza blízkého prostředí výrobní firmy | Theses on a related topic

1388.
Ochkur, Gleb
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Branding – its history and new challenges | Theses on a related topic

1389.
Oktávcová, Karolína
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza úlohy komunikace a stimulace prodeje produktů | Theses on a related topic

1390.
Oktávcová, Karolína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika komunikačního mixu v integrované marketingové komunikaci | Theses on a related topic

1391.
Oktávec, Jakub
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

1392.
Olšaník, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Vývoj cen zlata a ropy – současný pohled | Theses on a related topic

1393.
Ondroušek, Zbyněk
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Přínos novely zákona č. 38/2004 Sb. pro dosažení stanovených cílů regulace | Theses on a related topic

1394.
Ondroušek, Zbyněk
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Novela zákona č.38/2004 Sb. | Theses on a related topic

1395.
Ondroušková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1396.
Oparina, Alissa
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of beauty and attractiveness in life-success | Theses on a related topic

1397.
Opatová, Adriana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové strategie firem a rozhodování spotřebitelů | Theses on a related topic

1398.
Oravcová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza úlohy komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

1399.
Oravec, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Lobbying jako součást komunikačního mixu | Theses on a related topic

1400.
Ordina, Anastassiya maiden name: Gusselnikova
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK | Theses on a related topic