Theses on a related topic (having the same keywords):

integrovany marketing, marketingovy mix, psychologie tvory cen, motivace, communication mix, perception, vyvoj marketingu, vztahovy marketing, spolecensky zodpovedny marketing, osobni prodej, podpora prodeje, pricing, psychological factors involving customer?s behaviour, holisticka marketingova koncepce, komunikacni mix, reklama, psychologicka analyza znacky, vnimani, integrated marketing, learning, komunikace, psychologicke vlastnosti produktu, postoje, typologie spotrebitelu, internal marketing, marketing mix, psychology of brand, marketingova komunikace, holistic marketing concept, socially responsible marketing, personal sales, sales support, conviction, consumer typology, marketing, interni marketing, relationship marketing, advertising, psychologicke faktory ovlivnujici chovani spotrebitele, uceni, presvedceni, history of marketing, marketing communication, psychology in marketing communication, psychology of product, motivation, public relations, psychologie v marketingove komunikaci, communication, attitudes

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1851.
Hloušek, Jindřich
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace města | Theses on a related topic Display description

1852.
Hnízdilová, Iveta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační specifika osobního prodeje v podmínkách ČR | Theses on a related topic

1853.
Hnízdilová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza aktivit direkt marketingu ve vybrané společnosti | Theses on a related topic

1854.
Hnízdilová, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1855.
Hnízdilová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketing a veřejný prostor | Theses on a related topic

1856.
Hnízdiuchová, Tereza
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace profesionálního sportovního klubu v ČR | Theses on a related topic

1857.
Hoda, Pavel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum způsobů komunikace, její vývoj a cíle v různých časových etapách nedávné historie. Konfrontace těchto způsobů komunikace s očekávanými způsoby komunikace a návrh modelu nové komunikace pro budoucnost | Theses on a related topic

1858.
Hofmanová, Kateřina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Věrnostní program jako klíčová součást marketingové strategie | Theses on a related topic

1859.
Holcrová, Pavlína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace Penzijní společnosti České pojišťovny, a.s. při zavedení nového produktu na trh | Theses on a related topic

1860.
Holeksa, Martina maiden name: Bohuňková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postoje a hodnoty mladých lidí při řešení otázky rovnováhy mezi prací a soukromým životem | Theses on a related topic

1861.
Holíková, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace a typologie člověka | Theses on a related topic

1862.
Holman, Oliver
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1863.
Holoubek, Ondřej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Slevové portály a jejich místo v marketingu poskytovatele slev | Theses on a related topic

1864.
Holubová, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Personální řízení ve státní a soukromé organizaci a jejich rozdíly | Theses on a related topic

1865.
Holubová, Eva maiden name: Votýpková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Poradenství na kapitálovém trhu | Theses on a related topic

1866.
Holubová, Johana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv konfese na percepci marketingových sdělení – věřící (katolíci) jako specifická cílová skupina | Theses on a related topic

1867.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a postupy při řízení vztahů se zákazníky, jako základní předpoklad úspěchu konkrétního podnikatelského subjektu v rámci hyperkonkurence a turbulentního prostředí na trhu. | Theses on a related topic

1868.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán zavedení nového produktu na trh | Theses on a related topic

1869.
Homolková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

1870.
Hondlová, Barbora
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategická analýza organizace a její vliv na marketing organizace | Theses on a related topic

1871.
Hora, Kamil
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Personální řízení ve výrobním malém podniku (řízení procesů motivace a odměňování) | Theses on a related topic
Master's thesis defence: Personální řízení ve výrobním malém podniku (řízení procesů motivace a odměňování) | Theses on a related topic

1872.
Hora, Václav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Problematika rozvoje katastrálního území obce Vrskmaň v souvislosti s těžební činností | Theses on a related topic

1873.
Horáčková, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza a optimalizace věrnostního programu skupiny Gastro Group | Theses on a related topic

1874.
Horáková, Petra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace konkrétního subjektu na trhu
Master's thesis defence: Marketingová komunikace konkrétního subjektu na trhu | Theses on a related topic

1875.
Horčíková, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix ve finančních službách | Theses on a related topic

1876.
Horn, Max
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Subkultury v reklamě | Theses on a related topic

1877.
Hořejš, Pavel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Hudba a zvuk v televizní reklamě | Theses on a related topic

1878.
Hótová, Šárka maiden name: Koubová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Reorganizace letecké společnosti | Theses on a related topic

1879.
Houf, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace v globálním světě | Theses on a related topic

1880.
Housková, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie zavádění nového farmaceutického produktu na trh | Theses on a related topic

1881.
Hrabačková, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Udržitelný rozvoj a CSR v konkrétní firmě | Theses on a related topic

1882.
Hrabáková, Renata maiden name: Kozelková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Hodnocení zaměstnanců | Theses on a related topic

1883.
Hrabáková, Renata maiden name: Kozelková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Moderní metody rozvoje lidských zdrojů | Theses on a related topic

1884.
Hrabalová, Lucie maiden name: Kišová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Negativní jevy marketingu | Theses on a related topic

1885.
Hrabalová, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - Tenisová škola Return | Theses on a related topic

1886.
Hradecká, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení lidských zdrojů v multikulturním prostředí | Theses on a related topic

1887.
Hradecká, Markéta
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

1888.
Hradecká, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě jako nástroj marketingové strategie | Theses on a related topic

1889.
Hradečná, Radka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1890.
Hrachovcová, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu nebo firmy | Theses on a related topic

1891.
Hraník, Ladislav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové řízení MSP / rodinného podniku | Theses on a related topic

1892.
Hrazdírová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie rozvoje cestovního ruchu v Ústeckém kraji | Theses on a related topic

1893.
Hrma, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán vybrané společnosti | Theses on a related topic

1894.
Hrnčíř, Richard
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha lidského faktoru v marketingovém řízení podnikatelského subjektu | Theses on a related topic

1895.
Hrnčiříková, Dagmar
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Odměňování pracovníků podniku a jeho konkrétní aplikace | Theses on a related topic

1896.
Hromádková, Barbora
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Spotřební zájmy současné mladé generace | Theses on a related topic

1897.
Hrozová Kotoučová, Veronika maiden name: Kotoučová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagační video jako nástroj marketingové komunikace golfové společnosti | Theses on a related topic

1898.
Hrušková, Romana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská odpovědnost bank v ČR | Theses on a related topic

1899.
Hubačová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing destinace cestovního ruchu | Theses on a related topic

1900.
Hubert, Pavol
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Trendy marketingové komunikace na internetu a jejich aplikace ve firmě | Theses on a related topic