Theses on a related topic (having the same keywords):

marketingovy mix, podpora prodeje, produkt, marketingova komunikace, spotrebitelska soutez, nakupni chovani

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2001.
Stieber, Richard
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic Display description

2002.
Stirber, Dávid
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing – nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

2003.
Strnad, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2004.
Střihavková, Věra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zvýšení kvality služeb v oblasti odbavení cestujících na letišti Praha Ruzyně | Theses on a related topic

2005.
Studničková, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě: geneze, síla komunit a jejich využití v marketingové praxi | Theses on a related topic

2006.
Sudolská, Petra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nákupní chování vybraného spotřebitelského segmentu mládeže | Theses on a related topic

2007.
Suchánková, Gabriela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Logistické systémy v distribuci a obchodě | Theses on a related topic

2008.
Sulanská, Pavla
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podpora prodeje a osobní prodej kosmetické firmy Avon | Theses on a related topic

2009.
Svačina, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Měření jednotlivých media nosičů a jejich vliv na výsledky reklamní kampaně | Theses on a related topic

2010.
Svašková, Eva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza konkrétních aktivit podpory prodeje ve vybrané obchodní jednotce | Theses on a related topic

2011.
Svědíková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ovlivňující prvky v reklamě | Theses on a related topic

2012.
Svědíková, Zuzana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Marketingová profese jako faktor stresu | Theses on a related topic

2013.
Svoboda, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace a targeting v DM praxi konkrétního podniku | Theses on a related topic

2014.
Svoboda, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Trendy marketingové komunikace a jejich implementace do praxe společnosti XY | Theses on a related topic

2015.
Svobodová, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová koncepce vybrané obce | Theses on a related topic

2016.
Svobodová, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

2017.
Svobodová, Michaela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program jako marketingová strategie | Theses on a related topic

2018.
Svobodová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Neuromarketing a reklama | Theses on a related topic

2019.
Svobodová, Stanislava maiden name: Števková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uvedenie nového produktu na obchodný trh | Theses on a related topic

2020.
Svobodová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující spotřební rozhodování v rámci české domácnosti | Theses on a related topic

2021.
Svobodová, Zuzana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivnost firmy z pohledu prodeje a marketingu | Theses on a related topic

2022.
Sýkora, Daniel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní společnost | Theses on a related topic

2023.
Sýkorová, Andrea
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sponzoring a jeho základní typologie | Theses on a related topic

2024.
Sýkorová, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová komunikace | Theses on a related topic

2025.
Syrinek, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: Social Network and its marketing potential for Small and Medium Enterprises | Theses on a related topic

2026.
Syrová, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace uplatňované v procesu řízení vztahů se zákazníky | Theses on a related topic

2027.
Syrový, Ondřej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Oblasti řízení e-shopu a metriky jejich vyhodnocení | Theses on a related topic

2028.
Sysová, Hana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online marketing jako podpůrný kanál prodeje | Theses on a related topic

2029.
Sztolarik, Ondřej
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hodnocení efektivnosti investic na bázi dynamických metod finanční analýzy | Theses on a related topic

2030.
Šafaříková, Veronika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové řízení cestovního ruchu v evropských velkoměstech | Theses on a related topic

2031.
Šafránková, Lada
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza produktu z pohledu zákazníka a společnosti | Theses on a related topic

2032.
Šalanská, Linda
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingové řízení MSP | Theses on a related topic

2033.
Šalanská, Linda
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Marketingové aktivity města Mostu směřující ke zvýšení efektivity a koordinací kulturně-společenských akcí | Theses on a related topic

2034.
Šámal, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové komunikace profesionálního sportovního klubu v ČR | Theses on a related topic

2035.
Šámalová, Radka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Zamýšlené a nezamýšlené efekty marketingových komunikací v sociálním prostoru | Theses on a related topic

2036.
Šandová, Miroslava
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Sjednávání pojištění přes online a offline aplikace | Theses on a related topic

2037.
Šašková, Karolína
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Duševní rozpoložení spotřebitele a nákupní chování | Theses on a related topic

2038.
Ščučková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event Marketing - nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

2039.
Ščučková, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement - právní úprava a jeho místo v marketingové komunikaci | Theses on a related topic

2040.
Šebková Černá, Kateřina maiden name: Černá
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum návštěvnického profilu kulturní organizace (DOX) | Theses on a related topic

2041.
Šefrna, Jaroslav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Efektivní komunikační mix v uměleckém (hudebním) podniku | Theses on a related topic

2042.
Šetka, Miloš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Role hodnototvorného procesu zákazníka v celkovém marketingovém procesu společnosti - Případová studie společnosti Carrier chladicí technika CZ s. r. o. | Theses on a related topic

2043.
Ševčíková, Jindra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace v podniku Cosmetic Dent v sektoru služeb | Theses on a related topic

2044.
Ševiorová, Petra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zhodnocení produktu dva roky po uvedení na trh | Theses on a related topic

2045.
Šichanová, Iva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Management kvality služeb s využitím techniky mystery | Theses on a related topic

2046.
Šíla, Josef
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Porovnání marketingového mixu malé a velké firmy v oblasti maloobchodu | Theses on a related topic

2047.
Šilhánová, Iveta
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu (konkrétního výrobku nebo služby) a práce s ostatními součástmi marketingového mixu v jednotlivých etapách tohoto životního cyklu. | Theses on a related topic

2048.
Šilhanová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Mystery Shopping - projekt pro konkrétní firmu | Theses on a related topic

2049.
Šilhánová, Martina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pro fundraising vybraného charitativního projektu | Theses on a related topic

2050.
Šíma, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a vyhodnocení nástrojů komunikačního mixu ve vybrané firmě | Theses on a related topic