Theses on a related topic (having the same keywords):

strategie, marketingovy mix, rozpocet strategy, communication mix, campaign, media mix, komunikacni mix, reklama, kampan, cilova skupina, medialni mix, marketing mix, target gross, marketing, advertising, media plans, reklamni kampan, mediaplan, advertising campaign, budget

Keywords ordered alphabetically | Keywords ordered by occurrence rate

951.
Červený, Zdeněk
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Využití situačních analýz v oblasti strategického plánování | Theses on a related topic Display description

952.
Čičatková, Marcela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

953.
Čížková, Dagmar
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán | Theses on a related topic

954.
Čmolík, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing informačních služeb | Theses on a related topic

955.
Čubová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace v období stagnace ekonomiky | Theses on a related topic

956.
Dachsová, Šárka maiden name: Horynová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje ve vybrané farmaceutické společnosti | Theses on a related topic

957.
Dairova, Indira
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic
Bachelor's thesis defence: Event marketing a jeho místo v rámci marketingové komunikace | Theses on a related topic

958.
Dalecká, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Jak začít podnikat s využitím státních programů podpory malého a středního podnikání | Theses on a related topic

959.
Dalecká, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing, Trade and Marketing, Trade and Marketing)
Master's thesis defence: Feasibility study konkrétního podnikatelského záměru včetně použitých rozhodovacích kritérií | Theses on a related topic

960.
Daneliuk, Andrii
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingové řízení MSP | Theses on a related topic

961.
Dauzova, Amina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

962.
David, František
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

963.
Davydov, Semen
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zkoumání marketingové komunikace firmy | Theses on a related topic

964.
Demartyno, Anton
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Měření sledovanosti médií v ČR | Theses on a related topic

965.
Demjanová, Jitka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití asociačních procesů v marketingové komunikaci | Theses on a related topic

966.
Diestlová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nový přístup ke komunikaci letecké společnosti | Theses on a related topic

967.
Divišová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zavedení nového produktu na trh – komparace značek Fríí a Zlatopramen N.A. | Theses on a related topic

968.
Divoká, Šárka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement - právní úprava a jeho místo v marketingové komunikaci | Theses on a related topic

969.
Dlouhá, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Segmentace trhu a analýza chování zákazníků jako předpoklad úspěšného umístění produktu konkrétního podnikatelského subjektu | Theses on a related topic

970.
Dlouhý, Jiří
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Interní audit, kontrola a controlling v řízení podniku | Theses on a related topic

971.
Dolejší, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Media Convergence: Networked Digital Media in Everyday Life of University Students | Theses on a related topic

972.
Dolejšová, Kamila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

973.
Doležal, Filip
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je televizní reklama jako nástroj propagace služby či výrobku stále účinná? | Theses on a related topic

974.
Doležal, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty produktu | Theses on a related topic

975.
Domaníková, Ivana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finančné plánovanie komunikačných kampaní | Theses on a related topic

976.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

977.
Douda, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Transformace příspěvkové organizace do jiné právně organizační formy | Theses on a related topic

978.
Drešlová, Libuše maiden name: Pšeničková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Etika a reklama - případ reklamy na léčivé přípravky | Theses on a related topic

979.
Drnková, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam emocí v marketingu | Theses on a related topic

980.
Drtinová, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Blogování jako podstatná součást online marketingové komunikace | Theses on a related topic

981.
Dudák, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingové řízení v podniku | Theses on a related topic

982.
Dudarcová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategie privátní značky | Theses on a related topic

983.
Dudoňová, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a internet | Theses on a related topic

984.
Dufková, Iveta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Sponzoring jako součást marketingové komunikace | Theses on a related topic

985.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

986.
Ducháč, Dominik
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

987.
Duchoslavová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing cílený na děti | Theses on a related topic

988.
Ďurana, Petr
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová strategie ve Florbalové Akademii Mladá Boleslav | Theses on a related topic

989.
Ďurďáková, Stanislava maiden name: Plátěnková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické faktory působící na rozhodování zákazníka | Theses on a related topic

990.
Dušková, Marcela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing politických stran - volby do krajského zastupitelstva | Theses on a related topic

991.
Dušková, Tereza
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie cestovního ruchu regionu Kolínsko | Theses on a related topic

992.
Dvorská, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza nástrojů marketingové komunikace v regionu Chomutovsko | Theses on a related topic

993.
Dvořáček, Hynek
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán hotelu Santon | Theses on a related topic

994.
Dvořák, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele u inzertních novin Annonce | Theses on a related topic

995.
Dvořák, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jednotlivých etapách | Theses on a related topic

996.
Dvořák, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic

997.
Dykas, Miroslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podstata event marketingu a jeho využití v marketingové komunikaci | Theses on a related topic

998.
Dyškantová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

999.
Dziamidava, Alena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: The Loyalty Programme of the National Museum | Theses on a related topic

1000.
Ehrenbergerová, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic