Theses on a related topic (having the same keywords):

communication mix, internetova komunikace, marketing communications, segmentation, internet communication, komunikacni mix, marketingova komunikace, videohry, advergaming, video games, marketing, product placement, segmentace trhu

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2351.
Přáda, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Pražské jaro a jeho propagace | Theses on a related topic Display description

2352.
Přibylová, Pavla maiden name: Jetelová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Veřejné mínění o etické stránce neuromarketingu | Theses on a related topic

2353.
Přikryl, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přesvědčování prostřednictvím emocí. Analýza konkrétní televizní reklamy zaměřené na děti mladšího školního věku | Theses on a related topic

2354.
Přikrylová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

2355.
Pshenichnyi, Andrei
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing in public space | Theses on a related topic

2356.
Psota, Adam
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Uplatnění trendových nástrojů marketingové komunikace v CRM podniku medisap s.r.o. | Theses on a related topic

2357.
Ptáčníková, Iveta maiden name: Suchopárová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing služeb a pohostinství | Theses on a related topic

2358.
Puchkova, Olesya
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Operativní podnikatelský plán | Theses on a related topic

2359.
Pukišová, Antonie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing místa (město, oblast, země) jako forma zdroje příjmů z turistického ruchu | Theses on a related topic

2360.
Pukišová, Antonie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Dopady klamavé reklamy | Theses on a related topic

2361.
Pulda, Jaroslav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití reklamní fotografie v současném pojetí marketingových sdělení | Theses on a related topic

2362.
Purchartová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum image neziskové organizace | Theses on a related topic

2363.
Puršlová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

2364.
Putala, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

2365.
Puzhaykina, Sofya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Media as enterprise | Theses on a related topic

2366.
Puzhaykina, Sofya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

2367.
Quadrátová, Eva
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Integrated Marketing Communication as a part of Nespresso International Business Activities | Theses on a related topic

2368.
Quachová, Nhung
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations a dalších nástrojů v marketingové komunikaci firmy | Theses on a related topic

2369.
Radová, Magda
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Způsob argumentace a přesvědčování v reklamě - Studie reklamní kampaně produktu Flora | Theses on a related topic

2370.
Radová, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití emočního apelu v reklamě - analytická studie - soubor kazuistik | Theses on a related topic

2371.
Radová, Zuzana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Okázalá spotřeba jako téma emočního apelu v reklamě – projektový návrh reklamní komunikace v tiskových médiích | Theses on a related topic

2372.
Ragauerová, Magdalena maiden name: Hamoová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Volba prezidenta 2013 /dopad volebních kampaní | Theses on a related topic

2373.
Rajtšlégr, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

2374.
Rajtšlégr, Petr
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

2375.
Rakhmatulina, Leila
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR a komunikační strategie Centrálního státního muzea Republiky Kazachstán | Theses on a related topic

2376.
Rakhmetov, Aldiyar
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing in various cultural and social settings | Theses on a related topic

2377.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití procesu podmiňování v reklamě | Theses on a related topic

2378.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Internet a jeho marketingové komunikační možnosti | Theses on a related topic

2379.
Randák, David
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace a její vliv na poptávku a image firmy | Theses on a related topic

2380.
Raschektaeva, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2381.
Rathouský, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza řízení vztahů se zákazníky ve společnosti PROBIN | Theses on a related topic

2382.
Redayová, Jana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

2383.
Redžić, Haris
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Úloha marketingové komunikace v procesu řízení podniku | Theses on a related topic

2384.
Regnerová, Eliška
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace hotelového průmyslu na příkladu lázeňského Hotelu Mercedes | Theses on a related topic

2385.
Reifová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace – směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic
Bachelor's thesis defence: Efektivní komunikace – směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic

2386.
Reitschlägerová, Dita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

2387.
Remezovska, Tetiana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Konkurenční výhoda českého podniku jako součást marketingové strategie při vstupu firmy na zahraniční trh | Theses on a related topic

2388.
Rendlová, Jana maiden name: Minaříková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahu. Metody komunikace a sledované cíle.Výzkum spojení komunikace – produkt – konkurenční výhoda – odlišení se – vztah | Theses on a related topic

2389.
Repaská, Kristína
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv politické korektnosti na obsahy a formy reklamy | Theses on a related topic

2390.
Resler, Jan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam tvorby podnikatelského plánu pro úspěch IT záměru | Theses on a related topic

2391.
Resler, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Základní formáty elektronické-internetové reklamy a měření její účinnosti (varianty obchodních modelů) | Theses on a related topic

2392.
Rezutka, Anna Kristina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding as a Source of Competitive Advantage | Theses on a related topic

2393.
Richterová, Pavlína
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Hodnotvorné faktory v bankách a přístupy k jejich měření | Theses on a related topic

2394.
Rock, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití IT a CT technologií jako předpoklad úspěšného řízení vztahů se zákazníky | Theses on a related topic

2395.
Roháč, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán založení nového podniku | Theses on a related topic

2396.
Rohan, Karel
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza PR běžecké akce | Theses on a related topic

2397.
Rohan, Karel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektové řešení - příprava a realizace DM akce | Theses on a related topic

2398.
Rohan, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv známosti značky produktu na rozhodování spotřebitele o nákupu | Theses on a related topic

2399.
Rojíčková, Žaneta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Životní styl digitálních nomádů a jejich marketingová prezentace | Theses on a related topic

2400.
Rosmarinová, Eva
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přístupy a akcenty ve výuce marketingové komunikace na vybrané zahraniční škole (Athlone Institute of Technology) | Theses on a related topic